What is click fraud?
Click Fraud happens when someone who has no intention of going to your web-site to browse or use the services you provide by clicking on the PPC campaign.
Why does this happen?
Click Fraud happens primarily for two reasons.
1) It happens because of competitors trying to drain your advertising budget so that they could profit with their PPC campaign. They realize that by clicking on your websites advertisement, their depleting your advertising budget as well as the productive clicks your advertising campaign will inevitably bring you.
2) Another dishonest circumstance that could occur is through affiliate fraud. Since an affiliate advertiser profits from your click rate, they could generate a fraudulent click through rate that doesn’t really generate “real” traffic to your site.
With Collective Clicks fraud detection program, your PPC campaign is left protected as you allow your company to profit.