Website design mistakes
* Focus only on performance – Would you rather read a technical manual with tiny font and no pictures, or a how-to book with illustrations, examples and applicable information? Your website is the same way. If you strictly focus on the performance of the website, chances are no one’s coming back.
* Focus on style – Like a barbie doll with great looks but nothing between the ears, your website carries no significance if it’s all fluff and tricks. Strike the balance between style and content, performance and crowd-pleasing in order to really draw in and retain an audience.
* Create a website that is exclusive – Sure, country clubs are cool. They’re exclusive, and not everyone gets to play. But do you really want to be able to say the same of your website? Who knows how many paying customer’s you’re turning away by not being compatible with all web browsers, by limiting the use by people with disabilities? Unless you want to limit your bottom line, you’re better off unlimiting your website.
* Fly blind – Blind dates are fun, and a little scary. It’s like a romantic grab bag. Websites, however, are much more costly than dating mishaps. Not only a waste of time and money, but of missed opportunities. Websites should be well thought out, meticulously planned, and closely monitored throughout their creation.
* Don’t care – If you don’t care about your website, neither will visitors. Take pride in the creation of your website. Don’t do it just because it’s a trend or your 20-year-old niece told you to. Do it because you understand the importance of creating a strong web presence, know the power of a well-built website, and believe in the ability of your site to drive the success of your company.
