Twitter marketing is often very simple
One way Twitter can be used as a marketing tool is by using it as a newsfeed for all internal and external news about a company. Twitter’s format allows news to be disseminated quickly and easily to both followers and casual observers. This allows a company to supply followers with a steady stream of media attention pertaining exclusive to itself. Twitter’s privacy settings also allow companies to use the site as a way to offer incentives to followers. By making tweets private, companies can provide exclusive content or offers to followers, thereby rewarding them for following a company’s account and potentially boasting their number of followers.
