Collective Clicks Internet Marketing Blog

Although Twitter was originally intended created to allow individuals to communicate with each other, many companies have found ways to use it for business purposes. Different companies use Twitter in different ways and for different purposes however they’ve all gone beyond simple tweets that announce what someone is eating for breakfast. Some companies simply read tweets to get some indirect feedback while others actively engage in discussion with current and potential clients. There are a few different ways that you can use Twitter to help grow your business, regardless of size.

You may want to treat twitter just like you would a more traditional blog in which you post information, announce sales/promotions, give product/service details, make corporate announcements, etc. These tweets can also contain links back to your site or blog. Keep in mind that all tweets are indexed by Google so you don’t want to say anything that could negatively impact you or your business.

Using the Twitter search function, you can seek out any Twitter users who have mentioned your company, products, or services and then you can communicate directly with them using an “@ reply”. Make sure that these messages are personalized and helpful so that they are not dismissed as spam.

There are many sites out there that track trends on Twitter and can be used to get an idea of what products of services consumers are interested in. Sites like these can be very valuable for retailers, especially around holiday seasons. If a store can identify a product that appears to be a “must have,” they can stock up on it and target their advertising efforts towards those products (and of course, Tweet about the product).

What other ways has your business been using Twitter?

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