Twitter has rapidly become a popular marketing tool for businesses large and small.
One way in which Twitter can be used as an effective marketing tool is by providing updates on new products and services, select discount offers and press releases to a select base of clientele instantly through mobile phone networks to cater to their particular interest in products or services. Twitter’s 140 character limit allows it to be more easily integrated into SMS limited cellular networks, giving it an advantageous level of compatibility for companies to bring the latest news and announcements directly to the clients wherever they may be.
Twitter can additionally be useful as a marketing tool is for CEOs who may not have sufficient time to write a full length blog and keep it updated on a regular basis. Twitter’s format designed for sending information in SMS is an excellent way to allow those who do not have the time to keep full blogs to communicate and publish important announcements through social media on a regular basis to keep their network up to date.
