Search Engines
Before the internet made everything virtual, press releases were mailed, faxed, or delivered electronically to important media outlets (i.e. newspapers, magazines etc.); they were specific to their story, and rather ignorant to any trends occurring in the audience. Today, SEO press releases differ from this traditional concept in that they are more-so tuned to play for those who are interested in that the style of music. In other words, by way of keywords and key phrases, the present-day press release is well aware of the target audience, and therefore less depended on the efforts of an agents’ connections, and very much a result of the public’s demand.
Jumping for SEO
