TinyURLs are a very useful tool for Twitter marketing because of their ability to fit within Twitter's 140 character limit without taking a large amount of character space.
Tips for Effective Twitter Marketing, #1: Get Straight to the Point – Don’t waste character space prefacing or elaborating on details of the subject of your announcement. Twitter is designed for simple posts that get straight to the heart of the matter and sum it up in as few words as possible.
Tips for Effective Twitter Marketing, #2: Choose Your Words Wisely – Because you will be using fewer words to make your announcement, the weight of each word you choose is much greater than it would typically be with a standard blog-length post. Therefore, you will want to use extra care in choosing words that are appealing and that represent you and your company the way that you want people to see you.
Tips for Effective Twitter Marketing, #3: How to Post URLs – Because you are limited to 140 character spaces for every Twitter announcement, you will want to avoid posting long URLs that take up a large portion of this character space. Services such as TinyURL allow for the shortening of URLs to make them more compatible for SMS style writing and can be quite useful for Twitter.
Tips for Effective Twitter Marketing, #4: Make Connections – Making connections via Twitter differs from Facebook in that connections made through Twitter often do not imply or entail the same level of personal connection. Making Twitter connections is more similar to subscribing to a YouTube channel or mailing list in that you can choose to follow any page to start receiving instant updates as long as the owner of the account has their settings such that it is made available for your viewing.
Tips for Effective Twitter Marketing, #5: Keep Track of Your Reputation – It is generally a good idea to stay on top of the latest comments other users are posting regarding your company to gauge how successfully you are promoting the image you want for your company. One way to make this easier is to follow people who you find writing about your company, so you can allow their feed to update you on the latest word among consumers regarding your company’s reputation.
