Great press releases get people to listen.
5 tips for preparation, writing and/or distribution of SEO press release.
1. Research keywords. Perform the research necessary to understand the correct keywords.
2. Use SEO tactics in writing press release. Use keywords to posititon the press release within online resources.
3. Make it interactive – the more elements in the press release, the deeper the connection with the audience and the more it can be linked back to.
4. Write the press release in the same way you would write any other online content – make sure it shows up when a user searches an engine like Google for related content.
5. Make it useful to the reader – don’t write an article just to market some product, service or company. Write something that people want to read, that educates and engages the reader. It may have its roots in marketing, but it needs to be compelling copy.
