Designing an interface which allows the potential customer to explore different features of a service and understand how it works can be a very effective marketing tool.
Tips for Effective Multimedia Writing, #1: Visibility – Be sure to place your ad on the page where it can be easily stumbled upon by the site visitor, and make sure that it is large and clear enough so that the visitor can easily see what the ad intends.
Tips for Effective Multimedia Writing, #2: Get to the Point – Most surfers do not read the text on a page so much as they scan when they first arrive for items that appeal to their interest. The ad must use as few words as necessary to send its message in a clear and succinct manner to quickly hook the potential client’s interest.
Tips for Effective Multimedia Writing, #3: Don’t Force Feed – Using aggressive approaches such as pop-up ads can not only give a negative impression by annoying the consumer, but can drive them away from the site if the ad interferes with their ability to browse the site with ease.
Tips for Effective Multimedia Writing, #4: Subtle Enticement – Throwing your entire sales pitch arsenal at the customer off the bat will most likely serve to annoy rather than hook the user. It is more advantageous to use an ad which is subtly enticing on the surface and uses interactive features to allow the user to have more input in terms of what they will get out of the ad. This will serve to engage the customer and can be used to address the question of why they should care about the services your company offers.
Tips for Effective Multimedia Writing, #5: The Technical Context – No promotion can be effective if the multimedia of the ads interferes with the overall function of the site. If the ad creates long load times for the entire page or navigates slowly or awkwardly, most users will not hang around for very long. The ad must work within a technical context that allows the main site to operate as smoothly as it normally would, and any interactive features must be able to function with likewise efficiency.
