1. Content – This is what drives people to return to your site. Content is what the site is made of. It should be useful, relevant and accessible.
2. Usability – Don’t frustrate your visitors by having a site that is difficult to navigate, unreliable or hard to interact with. Users have come to expect easy-to-use websites. Make sure you’re one of them.
3. Appearance – Your website is an important platform for your company’s branding. Make sure the style and appearance is consistent with your company, consistent throughout the site, and consistent with the image you wish to project to visitors.
4. Visibility – SEO, SEO, SEO. Get your website seen on search engines. If you’ve got a million-dollar storefront that no one sees, does it really exist?
5. Purpose – Your website’s purpose wraps all of these design tips in to one specific goal. Every design aspect should ultimately align with your goals.
