Learn techniques before beginning the work.
Before you begin writing for the web, there are a few things you should know. Sure, even grandma is on Facebook, but creating truly great web content is not a fluke and it’s not something that can be guessed at. Follow these guidelines and your site is sure to be highly visible and successful.
Do the research before you start your piece: Know your keywords, know your target audience, know the guidelines for creating excellent copy.
Be ethical and honest: Don’t crowd your articles, tags or site with keywords in an attempt to trick crawlers or readers. If you have to resort to shady tactics, reconsider your motivation.
Get creative, be informative: The best web content is that which can fall in to the SEO guidelines, yet be compelling, educational and entertaining. It’s sort of like writing a haiku – there’s beauty in the challenge of writing within a certain structure.
