Collective Clicks Internet Marketing Blog

Publishing content in many places and optimizing that content so that it gets found in search engines is an important part of marketing and search engine optimization, and videos are an important aspect in content creation.  Given that YouTube is the most popular video sharing website, you should certainly be uploading videos there.  You also need to be able to optimize your videos so that they show up higher in searches on YouTube.

Here are some tips:

Title & Description: Just like on-page SEO for web pages, you need to optimize the basic text information describing your videos – the titles and descriptions. These are set when you upload the video. The title should contain a good keyword phrase. The description should also contain keywords and variations of keywords. Including a URL in the description is also a good idea, since since it makes it very easy for something to browse over to your site. To include a link in the description, just add a full URL (including http://) at the start of your description.

Tags: For SEO, you should include at least 5-7 relevant keywords as tags for your video. Using tags will associate your video with other videos that use the same tags, so when people watch a different video, your video will be shown as a “related video” and you can get additional views from people who originally might not have clicked on your video.

Views: The popularity of your video is an important factor in how well your video will rank in search results. YouTube prefers to show popular videos, because they are usually better quality videos. Also, videos that have received a big spike in views in the past 24 hours or so will get preferred placement and also will be put on lists like “most viewed today” which then in turn attract more views.

Embeds: Inbound links are important in traditional SEO, and are also important in YouTube SEO. An embedded video functions like an inbound link. You can see how many links and embeds your video has by using YouTube Insights. Getting more websites to link to and embed your video will help it rank higher in search results.

Ratings & Comments: Higher ratings and more comments are also indications of better quality videos so try to get as many great ratings and comments as you can for SEO purposes. The best way to do this is to make high quality, interesting videos. You can also post links to your video on your other social networks and ask your friends/followers what they think of the video.

Technorati Tags: optimized video, video marketing, youtube marketing, youtube optimization

Social network marketing is a relatively new field that is becoming more main stream as an increasing number of companies recognize its value. Social media sites allow companies to interact directly with their potential clients and to develop long term relationships. There are many large social networking sites out there and new ones are launched every day. Some of the main social media applications that all companies should consider using are Twitter, Facebook, Digg, YouTube, and some sort of blog.

Twitter allows businesses to directly send and receive short messages between any twitter user in the world. “Tweets” sent out by a company are indexed by search engines and can be seen by anyone searching for a particular item or service. Also, companies can use Twitter to send out real time updates regarding promotions, inventory shipments, new products and much more. There is no cost to use Twitter and the direct feedback that users around the world provide can be priceless to many businesses.

Similarly, Facebook can be used to directly interact with existing and potential customers and could also be used to showcase products, get reviews, and create buzz about a new product launch. Facebook also offers a convenient and effective ad platform that allows for highly targeted delivery.

Digg is a social media site that helps people discover and share content from anywhere on the web, by submitting links/stories, and then voting and commenting on submitted links/stories. It can be a great source of new traffic to your site if your submission is popular among Digg users.

A blog, as well as a YouTube channel, can be very beneficial when trying to create excitement for a new product or service and also to simply bring in more traffic to your site. As long as you create quality content that people want to read or see, they will keep coming back to you page and will surely check out your main site as well (make sure that you post your URL wherever possible).

These are only a few of the many social media avenues out there but represent a massive following. Start with these and then branch out into other, more niche, networks.

Technorati Tags: facebook marketing, myspace marketing, social media marketing, social network marketing, twitter marketing, twitter optimization, youtube marketing, youtube optimization

This blog is dedicated to providing internet users valuable information as it pertains to SEO, PPC, and other online marketing channels.

Technorati Tags: collective clicks, content marketing, facebook marketing, Inbound links, increase traffic, Link Building, search engine optimization, twitter marketing, youtube marketing, youtube optimization