Great Writers Know SEO Leads To Success

March 24th, 2010 § 0 comments § permalink

Typewriter Keys

Typewriter keys

In Journalism classes, writers are encouraged to know the audience, speak to the audience and engage them. SEO is the same basic concept. If a writer wishes to write for web audiences, he/she must know how to speak to that audience. This includes the most fundamental aspect of getting your words in front of the reader. It is not enough to be a great writer. Great words on an ineffective website benefit almost no one. Great writing on a website with excellent visibility due to SEO is much more fruitful and beneficial.

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Writers Understand Search Engine Optimization

March 3rd, 2010 § 0 comments § permalink

It has become exceedingly important for a writer today to understand the concepts behind Search Engine Optimization because the writer compiles the content of the website.  The content that’s written needs to reach the targeted audience and is the driving force behind the website.  A writer versed in SEO techniques has the ability to direct the consumer in whichever way the client wishes.  Once you have their attention,  the writer is able to use his or her literary skills to entertain the reader and to provide responsible, quality information on the company, while strategically placing keywords and other SEO resources.  It is important for a writer today to have an understanding and utilize SEO, but ultimately that understanding should lead to integrating technology with creativity.

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