You will want to be sure that your affiliate uses methods of promoting your product that entice, rather than annoy customers.
In addition to taking into account some basic principles of affiliate marketing, there are a number of pitfalls into which one can fall which must be kept in mind:
- Poor Affiliate Representation – It is highly important to choose an affiliate who is not only reputable but will help boost your company’s reputation as well. Reputations can be damaged by unwise associations.
- Affiliate’s Product or Service of Little Relevance – Part of the idea of affiliate marketing is to reach your target audience by expanding your reach to affiliates who will draw likely customers. If the product or service that is the subject of your affiliate web site has little or no relation to yours, this eliminates the purpose of direct contact with your target audience.
- Overly Lengthy Description – While information must be thorough and credible, visitors are not typically drawn to ads which contain lengthy and complicated text descriptions.
- Over-Aggressive Approach – Some of the more aggressive advertising approaches such as pop-ups and spam will serve to turn away visitors rather than entice them.
- SEO Titles and Descriptions – Never forget that any success of any advertising campaign depends heavily on your ability to utilize keywords, titles and descriptions that will allow search engine users to find your result.
Technorati Tags: Affiliate Marketing, mistakes, website design pitfalls
Website design mistakes
* Focus only on performance – Would you rather read a technical manual with tiny font and no pictures, or a how-to book with illustrations, examples and applicable information? Your website is the same way. If you strictly focus on the performance of the website, chances are no one’s coming back.
* Focus on style – Like a barbie doll with great looks but nothing between the ears, your website carries no significance if it’s all fluff and tricks. Strike the balance between style and content, performance and crowd-pleasing in order to really draw in and retain an audience.
* Create a website that is exclusive – Sure, country clubs are cool. They’re exclusive, and not everyone gets to play. But do you really want to be able to say the same of your website? Who knows how many paying customer’s you’re turning away by not being compatible with all web browsers, by limiting the use by people with disabilities? Unless you want to limit your bottom line, you’re better off unlimiting your website.
* Fly blind – Blind dates are fun, and a little scary. It’s like a romantic grab bag. Websites, however, are much more costly than dating mishaps. Not only a waste of time and money, but of missed opportunities. Websites should be well thought out, meticulously planned, and closely monitored throughout their creation.
* Don’t care – If you don’t care about your website, neither will visitors. Take pride in the creation of your website. Don’t do it just because it’s a trend or your 20-year-old niece told you to. Do it because you understand the importance of creating a strong web presence, know the power of a well-built website, and believe in the ability of your site to drive the success of your company.
Technorati Tags: web marketing, website design, website design pitfalls, website design tips
