Collective Clicks Internet Marketing Blog

There are many things to consider when Tweeting

There are several things people should keep in mind when writing for Twitter.  Because tweets can only be 140 characters, tweets should be as succinct as possible.  Tweets should also be relevant to the specific goals of the company who owns the account.  Writers should be aware of their posting schedule; too many posts could lead to people unfollowing the account, and too little posts could lead to people losing interest.  Writers need to be aware of the feedback their tweets receive, as these are some of the most direct and concise responses to marketing one can get.  Lastly, writers should be aware of the people trying to engage in dialogue with the account and try to actively engage their followers.

Technorati Tags: Social Media, social media marketing, Twitter, twitter marketing, twitter optimization

Tweet effectively with these tips

While a simple social media tool to use, there are a few guidelines one should follow when using Twitter.  Tweets should be scheduled in a way that does not overwhelm followers’ Twitter feeds.  Tweets should be used to primarily promote positive news and link to any relevant sites.  Twitter can be used effectively as a live reporting tool during events and meetings.  Engaging followers is also a great way to maintain a loyal following; dialogue allows followers to feel included in a company’s mission and culls positive responses.  Tweets should, of course, be used to link to a main site; if people are following a company on Twitter, links to the company’s website will surely be clicked, driving traffic to the site.

Technorati Tags: Social Media, social media marketing, Twitter, twitter marketing, twitter optimization

Although Twitter was originally intended created to allow individuals to communicate with each other, many companies have found ways to use it for business purposes. Different companies use Twitter in different ways and for different purposes however they’ve all gone beyond simple tweets that announce what someone is eating for breakfast. Some companies simply read tweets to get some indirect feedback while others actively engage in discussion with current and potential clients. There are a few different ways that you can use Twitter to help grow your business, regardless of size.

You may want to treat twitter just like you would a more traditional blog in which you post information, announce sales/promotions, give product/service details, make corporate announcements, etc. These tweets can also contain links back to your site or blog. Keep in mind that all tweets are indexed by Google so you don’t want to say anything that could negatively impact you or your business.

Using the Twitter search function, you can seek out any Twitter users who have mentioned your company, products, or services and then you can communicate directly with them using an “@ reply”. Make sure that these messages are personalized and helpful so that they are not dismissed as spam.

There are many sites out there that track trends on Twitter and can be used to get an idea of what products of services consumers are interested in. Sites like these can be very valuable for retailers, especially around holiday seasons. If a store can identify a product that appears to be a “must have,” they can stock up on it and target their advertising efforts towards those products (and of course, Tweet about the product).

What other ways has your business been using Twitter?

Technorati Tags: social media marketing, social network marketing, twitter marketing, twitter optimization

Social network marketing is a relatively new field that is becoming more main stream as an increasing number of companies recognize its value. Social media sites allow companies to interact directly with their potential clients and to develop long term relationships. There are many large social networking sites out there and new ones are launched every day. Some of the main social media applications that all companies should consider using are Twitter, Facebook, Digg, YouTube, and some sort of blog.

Twitter allows businesses to directly send and receive short messages between any twitter user in the world. “Tweets” sent out by a company are indexed by search engines and can be seen by anyone searching for a particular item or service. Also, companies can use Twitter to send out real time updates regarding promotions, inventory shipments, new products and much more. There is no cost to use Twitter and the direct feedback that users around the world provide can be priceless to many businesses.

Similarly, Facebook can be used to directly interact with existing and potential customers and could also be used to showcase products, get reviews, and create buzz about a new product launch. Facebook also offers a convenient and effective ad platform that allows for highly targeted delivery.

Digg is a social media site that helps people discover and share content from anywhere on the web, by submitting links/stories, and then voting and commenting on submitted links/stories. It can be a great source of new traffic to your site if your submission is popular among Digg users.

A blog, as well as a YouTube channel, can be very beneficial when trying to create excitement for a new product or service and also to simply bring in more traffic to your site. As long as you create quality content that people want to read or see, they will keep coming back to you page and will surely check out your main site as well (make sure that you post your URL wherever possible).

These are only a few of the many social media avenues out there but represent a massive following. Start with these and then branch out into other, more niche, networks.

Technorati Tags: facebook marketing, myspace marketing, social media marketing, social network marketing, twitter marketing, twitter optimization, youtube marketing, youtube optimization