Collective Clicks Internet Marketing Blog

There are several things people should keep in mind when writing for Twitter.  Because tweets can only be 140 characters, tweets should be as succinct as possible.  Tweets should also be relevant to the specific goals of the company who owns the account.  Writers should be aware of their posting schedule; too many posts could [...]

While a simple social media tool to use, there are a few guidelines one should follow when using Twitter.  Tweets should be scheduled in a way that does not overwhelm followers’ Twitter feeds.  Tweets should be used to primarily promote positive news and link to any relevant sites.  Twitter can be used effectively as a [...]

One way Twitter can be used as a marketing tool is by using it as a newsfeed for all internal and external news about a company.  Twitter’s format allows news to be disseminated quickly and easily to both followers and casual observers.  This allows a company to supply followers with a steady stream of media [...]

A music label could substantially benefit from using Twitter.  There are many things that could be posted using Twitter’s simple format: new bands signed; news and reviews of albums released by the label; tour dates of bands signed to the label; and news related either directly or indirectly to the label.  Bands signed to the [...]

One thing marketers should do when using social media is avoid making fake pages to promote products.  Being disingenuous can only lead to problems down the line.  Marketers should not try to gather followers with lengthy posts, as people do not use social media for these reasons.  Posts should be brief and try to encourage [...]

One of the most important tips in effective social media marketing is to appear genuine.  There are many cases of fake profiles being created and exploiting people’s trust, often with poor results in the long run.  Marketing should be kept as concise as possible, as people do not use social media sites for lengthy reports [...]

The newsfeed feature on Facebook allows people to see the activities of their friends collected in one place.  These activities include status updates, posted or tagged pictures, joining groups and fanpages, and application activity.  A software company could use the newsfeed to post things like news articles about the company, a count down to a [...]

The music industry would benefit greatly from engaging in social media.  First, it would provide a great avenue for bands or record labels to connect directly with fans and consumers.  This would allow them to provide new content and receive feedback in a quick and direct fashion.  Fan opinions on things such as new songs, [...]

Tips for Effective Twitter Marketing, #1: Get Straight to the Point – Don’t waste character space prefacing or elaborating on details of the subject of your announcement.  Twitter is designed for simple posts that get straight to the heart of the matter and sum it up in as few words as possible.
Tips for Effective Twitter [...]

One way in which Twitter can be used as an effective marketing tool is by providing updates on new products and services, select discount offers and press releases to a select base of clientele instantly through mobile phone networks to cater to their particular interest in products or services.  Twitter’s 140 character limit allows it to [...]