Collective Clicks Internet Marketing Blog

There are many things to consider when Tweeting

There are several things people should keep in mind when writing for Twitter.  Because tweets can only be 140 characters, tweets should be as succinct as possible.  Tweets should also be relevant to the specific goals of the company who owns the account.  Writers should be aware of their posting schedule; too many posts could lead to people unfollowing the account, and too little posts could lead to people losing interest.  Writers need to be aware of the feedback their tweets receive, as these are some of the most direct and concise responses to marketing one can get.  Lastly, writers should be aware of the people trying to engage in dialogue with the account and try to actively engage their followers.

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Tweet effectively with these tips

While a simple social media tool to use, there are a few guidelines one should follow when using Twitter.  Tweets should be scheduled in a way that does not overwhelm followers’ Twitter feeds.  Tweets should be used to primarily promote positive news and link to any relevant sites.  Twitter can be used effectively as a live reporting tool during events and meetings.  Engaging followers is also a great way to maintain a loyal following; dialogue allows followers to feel included in a company’s mission and culls positive responses.  Tweets should, of course, be used to link to a main site; if people are following a company on Twitter, links to the company’s website will surely be clicked, driving traffic to the site.

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Twitter marketing is often very simple

One way Twitter can be used as a marketing tool is by using it as a newsfeed for all internal and external news about a company.  Twitter’s format allows news to be disseminated quickly and easily to both followers and casual observers.  This allows a company to supply followers with a steady stream of media attention pertaining exclusive to itself.  Twitter’s privacy settings also allow companies to use the site as a way to offer incentives to followers.  By making tweets private, companies can provide exclusive content or offers to followers, thereby rewarding them for following a company’s account and potentially boasting their number of followers.

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Many social media mistakes can be easily avoided

One thing marketers should do when using social media is avoid making fake pages to promote products.  Being disingenuous can only lead to problems down the line.  Marketers should not try to gather followers with lengthy posts, as people do not use social media for these reasons.  Posts should be brief and try to encourage people to join a page or group.  Marketers shouldn’t stick to one method of posting because it can quickly become boring and turn off followers.  Marketers also shouldn’t be overwhelming with posts; filling up someone’s newsfeed can be distasteful to some.  Marketers should avoid isolating social media sites from one another; some people might not be aware of a Twitter page if they’re on Facebook.

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These tips apply to most social media sites

One of the most important tips in effective social media marketing is to appear genuine.  There are many cases of fake profiles being created and exploiting people’s trust, often with poor results in the long run.  Marketing should be kept as concise as possible, as people do not use social media sites for lengthy reports and news.  Marketing should be focused simply on getting people to join a group or page, not selling the entire company, product, or service.  All important information should be relegated to a page or group, and the page or group should be made in a way that encourages viewers to explore the page or group.  Finally, while posting is easy, it can quickly get repetitive and stale.  Posting a variety of content will keep members interested in posts.

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Facebook has useful features for marketing

The newsfeed feature on Facebook allows people to see the activities of their friends collected in one place.  These activities include status updates, posted or tagged pictures, joining groups and fanpages, and application activity.  A software company could use the newsfeed to post things like news articles about the company, a count down to a product release, or important things happening within the company.  Photo albums in Facebook are where people can upload an unlimited amount of photos from their collection.  The software company could use photo albums to show people pictures of their products, screenshots of the products while running, or new developments in software.

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Social media offers many marketing benefits

The music industry would benefit greatly from engaging in social media.  First, it would provide a great avenue for bands or record labels to connect directly with fans and consumers.  This would allow them to provide new content and receive feedback in a quick and direct fashion.  Fan opinions on things such as new songs, tour dates, and signees could be gathered immediately.  Likewise, the band or label could actively engage fans in a dialogue about almost anything, whether it pertained to the band/label or not.  This ground level approach could help bands and labels cultivate a stronger and wider fanbase and allow them to adapt to changes occurring within their audience.

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With the accessibility of Twitter in any profession comes an equivalent level of responsibility to maintain a sense of professionalism which, when not recognized, can have very real consequences. The NBA league judicial process in the suspension of NBA star Gilbert Arenas for the remainder of this season following a highly publicized gun incident was expedited by the above Twitter statements posted on his account, according to NBA commissioner David Stern.

Points to Consider When Writing for Twitter, #1: Is Your Tweet Pertinent? – Although Twitter allows companies large and small a similar capability of having a voice online, it is important to know when to use that voice because the accessibility of Twitter allows practically anyone to post anything they choose.  You will want to be certain that your posts are done with strong purpose and appeal which will keep followers engaged.

Points to Consider When Writing for Twitter, #2: Do Not Flood Followers With Repetitive Posts – Once you have your followers, it is your job to make sure that you keep them up to date with all the latest information they may want to know.  In doing this, however, it is important to save your updates for the important points.  You do not want to flood your followers with repetitive, unnecessary or irrelevant posts that will begin to seem like junk mail rather than anything useful to the followers.  As with almost any mailing list or subscription service, users can choose to “un-follow” your feed, so try to stick to what is worthwhile to your followers.

Points to Consider When Writing for Twitter, #3: Keep It Professional – Although Twitter’s SMS style may seem to add some room for a tone of informality in communicating with consumers and business partners, it is never wise to say something over Twitter or any social media network which you would not say in the office.  Keep in mind that unnecessary, foolish or inappropriate posts can have real consequences.  One example which can be cited was the season-ending suspension of NBA star Gilbert Arenas in the midst of a highly publicized incident involving unloaded guns in the Washington Wizards team locker room.  NBA league commissioner David Stern cited Arenas’ Twitter posts in which he joked about and mocked the seriousness of the incident among the reasons for changing his indefinite suspension of Arenas to a season-ending suspension immediately following his posts.  Remember you are affecting your company’s image with every word of what you publish, so there is no room for any unprofessional, foolish, or inappropriate content whatsoever.

Points to Consider When Writing for Twitter, #4: Advantages of Positive Press – Twitter is one of the most effective tools for reputation management because it allows for links to positive press coverage, reports and reviews to be sent to a greater number of clientele more directly, more accessibly and more quickly than ever before.  This can be especially helpful in an instance where a company may need to patch up its reputation after an issue with a product and let the consumers know that their concerns have been addressed.

Points to Consider When Writing for Twitter, #5: Use a Pleasant Tone – In having a new way to have an active dialogue with your clientele comes a responsibility to interact with the customer with basic customer service etiquette.  Their needs are your concern, and you want to convey that through language which creates a friendly and approachable tone with which customers can more easily communicate in voicing their concerns and providing constructive and honest feedback.

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Before posting an ad on a social media or networking site, it is important to give it the polish and organization that not just any individual with internet acces can make, and also to make certain that it is reaching its legal target audience.

Mistakes to Avoid in Social Media Marketing, #1: Overcomplicating Your Introduction – Almost no user of Facebook or any similar social networking site comes to the site to shop or to be solicited.  No user is going to want to read a complicated and jumbled body of text on a News Feed or in a comment box or message box that does not have a quick introductory appeal.  Keep the introductory hook short rather than attempting to elaborate within your introduction, and save the more thorough information for your page for those who visit.

Mistakes to Avoid in Social Media Marketing, #2: Lack of Page Organization – If information on your company or organization page is jumbled and it is difficult for the potential client to find the information they are looking for, they will not be likely to return or recommend your page to a friend than if the page is neatly sorted into easy-to-understand topics and links.

Mistakes to Avoid in Social Media Marketing, #3: Ignoring Your Base – Remember that on a social networking site such as Facebook, your base is one of your biggest assets when it comes to spreading word about your company or organization, so it is imperative to keep those who are already clients or partners engaged with updates about any new products or services which may be relevant to their interests.  Without your base of followers on any social networking site, the advantage of using a social networking site for advertising becomes severely diminished.

Mistakes to Avoid in Social Media Marketing, #4: Repetitive Style – After some time, using the same exact format for posted updates will begin to make it seem as if the same post is being published again and again.  If this is the case, members of your base will not likely see reason to keep returning to your page or continue spreading the word to friends if they perceive as though there is nothing new or exciting enough of which to take notice.

Mistakes to Avoid in Social Media Marketing, #5: Lack of Attention to Detail – In presenting your company or organization on a social networking site such as Facebook, it is crucial to maintain a highly polished appearance on all fronts.  Lack of attention to detail in the form of grammatical errors, jumbled words or information not only says to the potential customer that the company may lack the same attention to detail in their product or service, but can make it more difficult to distinguish from a false page or profile.

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Your base of followers and clients is one of the most valuable assets you will have in social media marketing.

Tips for Social Media Marketing, #1: Straightforward Presentation – Any company or organization looking to promote a name or brand on Facebook must use extra care in how they convey who they are and what they do.  The presentation must be clear and succinct in its appeal to give an impression of legitimacy and credibility.

Tips for Social Media Marketing, #2: Keep Introductory Hook Simple – It is important to remember that most Facebook users do not come to the website to shop for products or services in deciding how one’s ad or post should appear.  Users will be far more likely to click on an ad or post which uses simple and brief language with effective appeal than one with a lengthy or confusing description.

Tips for Social Media Marketing, #3: Organize Your Page – With the knowledge that those who visit your page are those who have already shown enough interest to click a link to it, your company or organization page is where you keep the essential information that will give a clear outline of who your organization is and what they do.  The page should be neatly organized easily navigable with visible links to allow those who want to find out more information to find exactly what they are looking for easily.

Tips for Social Media Marketing, #4: Stylistic Variety – To keep your audience interested, adding some level of variety to your posts is usually advisable.  Some examples of adding variety could include using different Facebook features and media.  This helps to give an impression that your company or organization will continue to put the same level of effort for its product or service as it appeared to the user on their first visit to your page.

Tips for Social Media Marketing, #5: Maintain a Polished Appearance – The quality of any representation of your company or organization for many users indicates a corresponding quality of substance, so attention to detail in how you present your company is critical.

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