Collective Clicks Internet Marketing Blog

Thorough research and effective distribution of keywords are both integral to making your press release more visible in search engine results.

In the process of writing and preparing an SEO press release, arguably the most important step one must perform before all else is keyword research.  The individual preparing the SEO press release must identify a set of keywords both relevant to the subject of the press release and which are commonly searched by consumers within the target audience.  In doing this the individual preparing the SEO press release must designate at least one primary keyword and one (if not several) secondary keywords. 

Second, the keywords in the SEO Press Release must be distributed such that the web page will be easily found by consumers plugging the name of the brand or product into a search engine.  If the keywords are not properly distributed within the headline, sub-headlines and text of a piece, any effort to increase visibility on search engines will be undermined. 

Finally, the SEO Press Release must be written in a style which is both appealing and easily understandable to the target consumer group.  The writing must be easy to follow for the reader in order to give the reader the impression that the company who this piece represents is willing to make the effort to communicate information about their products and offers clearly and understandably to consumers.

Technorati Tags: Press Release, SEO, SEO press release

The "Red Ring of Death" hardware failure that plagued many Xbox 360 consoles became so notoriously prevalent that it began to jeopardize the confidence of consumers in the product. As a result, hardware developers have made chipsets for the machine run increasingly cooler in hopes of improved reliability. For any company facing such an issue, rapid and clear communication of news about product improvement to correct the issue is crucial.

One instance in which an SEO press release would need to be prepared would when a company which manufactures video game consoles makes an update to their hardware which significantly improves the reliability of the machine.  Take the real life example of Microsoft and their Xbox 360 consoles.  For years after their initial release, the Xbox 360 consoles were notorious for a hardware failure known as the “Red Ring of Death,” a term originating from the ring of red lights which would display on the front of a console which had ceased to function.  One major cause of this hardware failure which has often been cited is the machine’s tendency to overheat due in large part to its high level of power usage.  Further into the production cycle, Microsoft’s developers produced new chipsets which used less and less power, reducing the chances of the machine overheating.  Each new chipset has been met with anticipation that it would solve the problem for good, but none has yet proven to make the machine RRoD-proof.  Still, as developers continue development of the latest chipsets, it is important for potential consumers who may be wary of reliability issues to know that the product they purchase is constructed with the latest, most efficient and most reliable hardware.  When the company finally makes that step in development which resolves the issue, communicating this to the public as quickly and as clearly as possible is key to limiting the effect of any past PR damage which may affect future business, and it getting across to consumers and media that the issue is no longer something demanding concern.

Technorati Tags: Press Release, SEO, SEO press release

Internet Marketing

Internet Marketing is a young field and will grow exponentially in the coming years.  It has changed the way marketing is done with the advent of Internet Affiliate Marketing, Social Media, Viral Videos, and SEM/SEO.  Marketing on the Internet allows for tracking of marketing campaigns and collects valuable client information for later use. 

Affiliate Marketing
.  Done with very little effort as websites become more sophisticated and search engines allow more options for precise searches.
.  Comparison shopping allows exposure to a wide variety of customers while searching for similar products.
.  Connect with similar websites in order to reach the target audience. 

Social Media
.  Capitalize on human nature through such sites as Facebook, LinkedIn, YouTube and Twitter. 
.  Companies tap into a huge pool of clients by being referred through networks of friends and associates.
.  The fan feature automatically sends posts.
.  Forums allow the exchange ideas and opinions. 

Viral Videos
.  Viral sharing websites such as You Tube, Live Leak, Job Jab and Google Video provide limitless exposure, if the video is particularly good it will be forwarded. 
.  Provide comments area for open dialogue, use constructive criticism.
. Create interesting, entertaining and provocative video.

Web Design and Multimedia
.  Easy navigation and great content writing will direct the user.   
.  Images draw attention and explain your product. 
.  Use short and concise relevant video to attract clients. 
.  Integrate the brand with interactive features allowing the visitor to be a part of the experience. 
.  Use descriptive text on the landing page to draw the visitor in. 
.  Be visible to search engines, use SEO techniques to score high rankings and use descriptive text on every page.
.  Advertise on other sites with a video link to your site.
.  Statistically people read 28 percent of the words on a web visit, captivate the reader.

Press Releases
.  Communicate through blogs. 
.  Keep client base up to date with just one communiqué. 
.  Videos can be incorporated or links to other pertinent sites for information. 
.  Photographs will inform your audience about what you are writing about with a glance.

SEM/SEO
.  Utilize programs to help in the selection of keywords or keyword phrases to get high page rankings. 
.  Well-written, engaging content is what drives people and search engine crawlers to a website. 
.  Connect with the audience to pull them in.

WordPress/Blogs
WordPress formats posts beautifully and is free and easy to use making it a great tool for blogging.  It allows for simple incorporation of images, videos and links to other sites. 
.  Be brief and provide links, do not add too many keywords.
.  Categorize and tag posts correctly. 
.  Insert relevant large images and videos to convey your message. 
.  Write about unique and interesting topics.  Keep it fresh, current and compelling.  Enjoy what you are writing about.

Technorati Tags: internet marketing, SEO, Social Media

One advantage of an SEO press release over a traditional press release is that it can be distributed directly to consumers whereas a Traditional Press Release would need the approval of an editor, publisher or media outlet.

An SEO press release and a traditional press release differ in that an SEO press release is distributed directly to where it can be seen by readers on the internet whereas a traditional press release would need the approval of an editor or other media agency before it would have the chance to be seen by members of its target audience.  Because they are distributed directly to where they will be seen by readers, SEO press releases are written in a manner designed to incorporate common search habits of the target audience in order to generate as high-ranking, and as many results on Search Engine Result Pages as possible.

Technorati Tags: Press Release, SEO, SEO press release, traditional press release

1)      Keep the wording of the SEO press release as simple and easy as possible.  By keeping the language simple and free of technical terminology, you attract a wider audience that is able to comprehend the topic of the press release.

2)      Make sure keywords are included in headlines and subheadlines.  The primary keyword would be priority number one in terms of visibility to readers, and all secondary keywords should be placed close by.  This allows readers and search engines to quickly and easily identify the topic of the press release.

3)      The first 250 words must capture the attention of the reader and stimulate interest.  By optimizing these first words, you engage readers in your topic and encourage them to click through to any linked material you may have.

4)      Make use of the “Title, Summary, Body Copy, About the Company, Press contact” formula.  This long used method provides everything needed in a press release in the most efficient way.

5)      Make your keywords easily identifiable by using bold formatting and hyperlinks.  Bolding words makes emphasis easy and lets keywords stand out, and hyperlinks allow for easy click through to other relevant information.

Technorati Tags: SEO, SEO press release, seo strategies, seo techniques, seo tips

News wire sites

One of the more important parts of an SEO press release is the keyword research.  Because press releases are time-sensitive, it’s important for companies to use keywords that will make the press release highly searchable even after a considerable amount of time has passed since the initial release.  This maximizes company visibility.  Another important part is utilizing news wire sites.  While a company can be successful posting press releases on their own, being able to link and be linked to outside sites garners higher search engine visibility.  Inevitably, the most important part of SEO press releases is the readability.  Press releases must be written in a way that engages readers immediately and generates interest in the topic; otherwise, the effort is largely wasted.

Technorati Tags: SEO, SEO press release, seo strategies, seo techniques

A record label would be a great beneficiary to SEO press releases.  In the music industry, events such as new artist signings, album releases, and sales numbers are vital to a record label’s success.  Using SEO press releases, a record label would achieve wider recognition by having press releases on relevant topics link to the label itself.  Signing a new band would require an SEO press release, as would dropping an artist from the label’s roster.  Big concert events and tours would also be great SEO press release opportunities, since they involve geographic locations across the country; an effective SEO press release would bring the label attention from every state the tour or concert occurs in.

Technorati Tags: SEO, seo music industry, SEO press release, seo strategies, seo technique

There are a few key differences between tradition press releases and SEO press releases.  Traditional press releases involved PR firms distributing to editors at broadcasting networks and print media companies.  Distribution would happen through mail, fax, or email.  Editors would then release the information if they found it to be relevant and note-worthy.  With SEO press releases, companies do not need to rely on editors to make their announcements visible to the public.  Using proper SEO techniques, companies can have their announcements dominate search engine rankings and reach “viral” statuses without having a middle man determine the relevancy of the announcement, thereby guaranteeing that every press release can be made visible to the public.

Technorati Tags: press releases, SEO, seo press releases, seo techniques

The argument that “content is king” when it comes to the internet is 100% true.  While the internet offers all sorts of goods and services to web surfers, the internet itself is composed entirely of content.  Everything contained within a website is content, regardless of whether it’s a page selling cow-shaped picture frames or a page on the benefits of drinking beet juice.  The quality of content determines website popularity.  An easy-to-read, up-to-date, informative website is more likely to gain hits over a website that lacks good writing, does not update, or provides information of little value to readers.  The most popular websites also provide content that appeals to more than one audience; this obviously allows it to gather hits from a wider range of demographics by fitting the needs of multiple groups of surfers.

Technorati Tags: content is king, content marketing, content strategy, SEO, seo strategies

If I were to give tips to an aspiring SEO writer, I would assert that the most important element of SEO writing is that it reads naturally.  An SEO writer can follow all the right steps involving keywords, but if the writing does not integrate these in seamless way readers will be turned off and search engine spiders will ignore the content, as they are trained to think and read based on human models.  The next tip I would give is to make sure keyword research is utilized.  It’s vital to understand how keywords are being ranked by search engines, and where the targeted sites fall within these rankings.  I would also suggest that they use keyword prominence and proximity to the fullest extent.  These two techniques enable a writer to use keywords more dynamically and more often.

Technorati Tags: keyword prominence, Keyword Proximity, keyword research, keywords, SEO, seo techniques, seo tips