Collective Clicks Internet Marketing Blog

A strong knowledge of the fundamentals of SEO and press release writing are both essentials in preparing a successful SEO press release.

SEO Press Release Preparation Tips, #1: Simplicity of Style — Above all, the writing style of any SEO press release must be kept simple and understandable to consumers.  It should use language with which consumers within the target group would most likely be familiar, rather than jargon or any other style which would potentially lead the consumer to perceive as if it were over their head or foreign to them.  The press release must be inviting rather than potentially alienating to the consumer.

SEO Press Release Preparation Tips, #2: Stylistic Appeal — The first 250 words of a press release should be given particular focus in attempting to gain the interest of the consumer, and must include an appropriate variety of clickable links to other important areas of the website that give a friendly impression of easy accessibility to the consumer.

SEO Press Release Preparation Tips, #3: Keyword Research is a Must — In order to successfully gain visibility on search engines, a content writer must not only include relevant keywords, but must choose keywords which members of a target audience would be likely to use in searching for the product or company which is the subject of the press release.

SEO Press Release Preparation Tips, #4: Keyword Distribution — The content writer must additionally ensure that all keywords are included within the headline, sub-headlines and be kept in close proximity to one another within the text of the headline.

SEO Press Release Preparation Tips, #5: Keyword Formatting and Links — The most important keywords should not only be written in bold formatting, but should include anchor text links in order to link consumers to the relevant page on the company website.

Technorati Tags: preparation, SEO press release, tips

Thorough research and effective distribution of keywords are both integral to making your press release more visible in search engine results.

In the process of writing and preparing an SEO press release, arguably the most important step one must perform before all else is keyword research.  The individual preparing the SEO press release must identify a set of keywords both relevant to the subject of the press release and which are commonly searched by consumers within the target audience.  In doing this the individual preparing the SEO press release must designate at least one primary keyword and one (if not several) secondary keywords. 

Second, the keywords in the SEO Press Release must be distributed such that the web page will be easily found by consumers plugging the name of the brand or product into a search engine.  If the keywords are not properly distributed within the headline, sub-headlines and text of a piece, any effort to increase visibility on search engines will be undermined. 

Finally, the SEO Press Release must be written in a style which is both appealing and easily understandable to the target consumer group.  The writing must be easy to follow for the reader in order to give the reader the impression that the company who this piece represents is willing to make the effort to communicate information about their products and offers clearly and understandably to consumers.

Technorati Tags: Press Release, SEO, SEO press release

The "Red Ring of Death" hardware failure that plagued many Xbox 360 consoles became so notoriously prevalent that it began to jeopardize the confidence of consumers in the product. As a result, hardware developers have made chipsets for the machine run increasingly cooler in hopes of improved reliability. For any company facing such an issue, rapid and clear communication of news about product improvement to correct the issue is crucial.

One instance in which an SEO press release would need to be prepared would when a company which manufactures video game consoles makes an update to their hardware which significantly improves the reliability of the machine.  Take the real life example of Microsoft and their Xbox 360 consoles.  For years after their initial release, the Xbox 360 consoles were notorious for a hardware failure known as the “Red Ring of Death,” a term originating from the ring of red lights which would display on the front of a console which had ceased to function.  One major cause of this hardware failure which has often been cited is the machine’s tendency to overheat due in large part to its high level of power usage.  Further into the production cycle, Microsoft’s developers produced new chipsets which used less and less power, reducing the chances of the machine overheating.  Each new chipset has been met with anticipation that it would solve the problem for good, but none has yet proven to make the machine RRoD-proof.  Still, as developers continue development of the latest chipsets, it is important for potential consumers who may be wary of reliability issues to know that the product they purchase is constructed with the latest, most efficient and most reliable hardware.  When the company finally makes that step in development which resolves the issue, communicating this to the public as quickly and as clearly as possible is key to limiting the effect of any past PR damage which may affect future business, and it getting across to consumers and media that the issue is no longer something demanding concern.

Technorati Tags: Press Release, SEO, SEO press release

One advantage of an SEO press release over a traditional press release is that it can be distributed directly to consumers whereas a Traditional Press Release would need the approval of an editor, publisher or media outlet.

An SEO press release and a traditional press release differ in that an SEO press release is distributed directly to where it can be seen by readers on the internet whereas a traditional press release would need the approval of an editor or other media agency before it would have the chance to be seen by members of its target audience.  Because they are distributed directly to where they will be seen by readers, SEO press releases are written in a manner designed to incorporate common search habits of the target audience in order to generate as high-ranking, and as many results on Search Engine Result Pages as possible.

Technorati Tags: Press Release, SEO, SEO press release, traditional press release

1)      Keep the wording of the SEO press release as simple and easy as possible.  By keeping the language simple and free of technical terminology, you attract a wider audience that is able to comprehend the topic of the press release.

2)      Make sure keywords are included in headlines and subheadlines.  The primary keyword would be priority number one in terms of visibility to readers, and all secondary keywords should be placed close by.  This allows readers and search engines to quickly and easily identify the topic of the press release.

3)      The first 250 words must capture the attention of the reader and stimulate interest.  By optimizing these first words, you engage readers in your topic and encourage them to click through to any linked material you may have.

4)      Make use of the “Title, Summary, Body Copy, About the Company, Press contact” formula.  This long used method provides everything needed in a press release in the most efficient way.

5)      Make your keywords easily identifiable by using bold formatting and hyperlinks.  Bolding words makes emphasis easy and lets keywords stand out, and hyperlinks allow for easy click through to other relevant information.

Technorati Tags: SEO, SEO press release, seo strategies, seo techniques, seo tips

News wire sites

One of the more important parts of an SEO press release is the keyword research.  Because press releases are time-sensitive, it’s important for companies to use keywords that will make the press release highly searchable even after a considerable amount of time has passed since the initial release.  This maximizes company visibility.  Another important part is utilizing news wire sites.  While a company can be successful posting press releases on their own, being able to link and be linked to outside sites garners higher search engine visibility.  Inevitably, the most important part of SEO press releases is the readability.  Press releases must be written in a way that engages readers immediately and generates interest in the topic; otherwise, the effort is largely wasted.

Technorati Tags: SEO, SEO press release, seo strategies, seo techniques

A record label would be a great beneficiary to SEO press releases.  In the music industry, events such as new artist signings, album releases, and sales numbers are vital to a record label’s success.  Using SEO press releases, a record label would achieve wider recognition by having press releases on relevant topics link to the label itself.  Signing a new band would require an SEO press release, as would dropping an artist from the label’s roster.  Big concert events and tours would also be great SEO press release opportunities, since they involve geographic locations across the country; an effective SEO press release would bring the label attention from every state the tour or concert occurs in.

Technorati Tags: SEO, seo music industry, SEO press release, seo strategies, seo technique

Great press releases get people to listen.

5 tips for preparation, writing and/or distribution of SEO press release.

1. Research keywords. Perform the research necessary to understand the correct keywords.

2. Use SEO tactics in writing press release. Use keywords to posititon the press release within online resources.

3. Make it interactive – the more elements in the press release, the deeper the connection with the audience and the more it can be linked back to.

4. Write the press release in the same way you would write any other online content – make sure it shows up when a user searches an engine like Google for related content.

5. Make it useful to the reader – don’t write an article just to market some product, service or company. Write something that people want to read, that educates and engages the reader. It may have its roots in marketing, but it needs to be compelling copy.

Technorati Tags: SEO marketing, SEO press release, seo techniques

Great press releases are newsworthy.

The three most important processes in preparing writing and/or distributing press releases are:

1. Ensure the topic is newsworthy. The content must be reworked in a way that ensures newsworthiness to the reader. A press release shouldn’t simply read as a piece of marketing, though that is its purpose. It should read like a news article.

2. Know the audience – a traditional press release must be written in way that speaks to editors and news gate keepers. The press release must answer the “who, what, when, where and why” questions that every news story answers.

3.Use outlets that can get the press release in front of the right readers.

Technorati Tags: press release processes, SEO marketing, SEO press release

Apple laptop

Laptops R Us is a company that specializes in selling laptops that can benefit from SEO press releases. They are a local company, but they have a simple website. Their primary customers are local college students, but others include families and grade school students.

An SEO press release could benefit this company because its primary customers are online. Laptops R Us could use an SEO press release to come out on top of SERPs for local searchers. They need increased visibility online and a press release could help them do this.

Laptops R Us should prepare press releases when new, highly-anticipated products like Apple laptops become available, when industry news is released that affects them, when they expand and when they offer sales.

Technorati Tags: SEO marketing, SEO press release, web marketing