It’s important for writers to understand SEO because it directly affects the presence of their material. A writer who understands SEO increases his work’s search engine presence. With a higher search engine presence, a writer can increase his site traffic, which leads to a higher degree of success for his material. If the writer is employed to write for a company, SEO increases the value of the writer, as higher site traffic for him also means higher site traffic for the company he is hired by. SEO also increases the potential geographic spread of the writer’s material. With SEO, his presence could expand outside the most logical or immediate geographic search options, thus leading to a greater international audience.
