A business I would like to create would be a music management company. One SEO method I would use would be a company blog. Though the blog would report on news happening for the company or its bands, it would also feature posts on events happening to bands outside of the company or in the music world in general. Each post would feature links to relevant sites, such as band websites or news articles. By doing this, I can expand the blog’s searchable material and create a higher degree of interconnectivity on the internet. Because the blog is directly connected to the music management company, this increases the company’s web presence, thus attracting more potential bands and consumers.
It’s important for writers to understand SEO because it directly affects the presence of their material. A writer who understands SEO increases his work’s search engine presence. With a higher search engine presence, a writer can increase his site traffic, which leads to a higher degree of success for his material. If the writer is employed to write for a company, SEO increases the value of the writer, as higher site traffic for him also means higher site traffic for the company he is hired by. SEO also increases the potential geographic spread of the writer’s material. With SEO, his presence could expand outside the most logical or immediate geographic search options, thus leading to a greater international audience.
