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If I were to give tips to an aspiring SEO writer, I would assert that the most important element of SEO writing is that it reads naturally.  An SEO writer can follow all the right steps involving keywords, but if the writing does not integrate these in seamless way readers will be turned off and search engine spiders will ignore the content, as they are trained to think and read based on human models.  The next tip I would give is to make sure keyword research is utilized.  It’s vital to understand how keywords are being ranked by search engines, and where the targeted sites fall within these rankings.  I would also suggest that they use keyword prominence and proximity to the fullest extent.  These two techniques enable a writer to use keywords more dynamically and more often.

Technorati Tags: keyword prominence, Keyword Proximity, keyword research, keywords, SEO, seo techniques, seo tips

Writing an SEO-friendly article requires a few key steps.  First, you would need to do keyword research to determine the search volume of the keyword or keywords.  Keyword research would also show you where your targeted site is ranked compared to other sites utilizing the same keywords in search sites like Google and Bing.  Keyword proximity would be the next factor; you would want to make sure keywords are placed in the headline of the article, as well as the URL and page title.  Keyword density and frequency would be other important considerations.  While you want to avoid sounding redundant, repetitious, or unnatural, it’s important to include keywords with a high density and frequency, since both factors are pivotal to search engine algorithms.

Technorati Tags: Keyword Density, Keyword Frequency, Keyword Proximity, keyword research, keywords, SEO, SEO friendly content, seo strategies, seo tips

Research, variety and distribution and relevant employment are just some of the factors in effective keyword usage.

Research

Choosing keywords which are not only relevant to the subject material of your article, but which are commonly plugged into search engines is critical for SEO content writers.  There are numerous keyword research tools available, including one such tool offered free by Google Adwords, though industry professionals have been known to use more highly sophisticated tools such as Hitwise Search Intelligence or Trellian’s Keyword Discovery.

Keyword Variety

While including general keywords commonly plugged into search engines can be helpful in generating hits, it is also advisable to use what are known as “long tail” keywords in combination with general keywords to generate hits among those who may be further along in the decision process of buying a certain product of a certain brand.  Utilizing “long tail” keywords helps an SEO content writer take advantage where there is less competition for search engine rankings, while at the same time reaching a select target audience.

Simple and Understandable Content

As important as it is to use keywords to dive a particular page upward in the search engine rankings, it is equally important that the content of your article is thorough enough to provide the audience with sufficient information about a product, while keeping the text easily navigable and simple to follow.  A piece which is clear and simple as it is informative is an invaluable factor in creating a sufficient level of trust in order for business relationships to form.

Technorati Tags: content writers, keywords, SEO

A strong knowledge of keyword fundamentals is essential to driving up your result upward in the Search Engine Ranking Pages.

In order to create an SEO-friendly article, it is essential to know not only which keywords to choose, but how to where distribute your chosen keywords within the text of your article.  In addition to the frequency of keyword use within your article, knowing where to place the keywords as well as utilizing keyword research in making your choice of which keywords to use are no less important factors in creating an SEO-friendly article. 

To begin creating your SEO-friendly article, it is strongly advisable to perform research on commonly searched keywords using tools such as Hitwise Search Intelligence or Trellian’s Keyword Discovery.  A free keyword research tool is also offered by Google Adwords.

While including keywords frequently within the text of your SEO-friendly article is essential, it is never advisable to attempt to excessively jam the article with repetitive use of keywords simply in order to attract the attention of search engine web crawlers.  Current search engines are generally programmed to pick up keywords within a context that follows a natural structure of human thought.  It is generally agreed by the bulk of SEO experts that keywords should appear 2 to 3 times within a 400-word article in order to make the Keyword Density of an article SEO-friendly. 

Two additional fundamentals of creating an SEO-friendly article are those of Keyword Proximity, and of Keyword Prominence.  In order to fulfill the requirements of Keyword Proximity and of Keyword Prominence, careful placement of keywords is critical.  It is agreed that, in addition to appearing within the title, title tags, and any sub-titles within the piece, the primary keyword must be used within the first sentence—and should be repeated with consistency at regular intervals—and must still operate within the context of the meaning of the article and must be woven within the text in such a manner that it does not interfere with the simplicity with which any potential reader can follow and understand the overall piece.

Technorati Tags: fundamentals, keywords, SEO, SEO-friendly

Interesting content will drive traffic to websites.  Understand your end goal and write to your target audience.   Show your personality, be informative and check grammar and spelling.  Include broad, exact keywords and phrases in your keyword choices to ensure you reach all potential clients.

Get into the habit of using keyword research tools to insure that you are using keywords that will bring you a high ranking.  Use long-tail keywords, keywords that use brand names and/or model numbers, to attract people who are ready to buy or are searching for something specific.  These people are more qualified searchers.

Technorati Tags: content, keywords, long-tail keywords

Focus on 2 or 3 keywords to use as the first word or phrase in the headline of the page and the title.  Write the article around these keywords.  Remember marketing principles, keep the content rich with keywords and write articles that are timely and relevant.  Choose a main keyword phrase and use it in the first sentence and repeat throughout the article. 

Break up text into sub-titles making content easier to read.   This will give you an opportunity to insert keywords into key locations throughout the article.  Keyword density should not be higher than 5% as search engines will penalize you and you risk not being found.

Include relevant images in your article; “bots” will pick up the description behind the image when they are crawling.

Technorati Tags: content, images, keywords