Collective Clicks Internet Marketing Blog

January 20, 2006

Webstream, one the oldest and largest web hosting companies, provides clients with an Initial Rankings Report enabling them to retrieve important rankings for clients.   This is particularly useful to track organic search dollar spending, tracking sales and monitoring shopping habits so ROI can be determined.

Driving Site Traffic With Search Engine Optimization and paid Advertising

April 23, 2008

Learning to think like a robot seems to be the key to driving traffic to a website, in this article about Pay-per-click text ads.  Learning how to phrase your content is what will determine its success in getting noticed.  Include links from other well-known sites by checking their PageRank status.

These small ads display next to search results and you pay for each person who clicks on it and is then directed to your site.  At this point in time Google had 66 percent of the search engine market and were the recommended site to use.

Technorati Tags: Google history, internet marketing history, PPC

August 6, 1991

WWW is a three letter word that rules the global market today. Berners Lee created the necessary tools for working via web world. On Aug 6,1991, he posted a short summary on the world wide web. For the first time, WWW was made available to the public and made this day as a landmark day for globally connected people network and in turn to internet marketing.

August 9, 1995

Netscape is an organization that made internet publishing and marketing easier in early 90‘s. Its shares went public on Aug 9, 1995 making a 23 year young Marc Andreessen worth $100,000,000. This created an internet boom, entrepreneurs and employers started looking deeply and eagerly towards internet marketing.

Technorati Tags: August 6 1991, August 9 1995, internet marketing history, Netscape, WWW

Special moments in Internet Marketing history:

2001 – Retailers like JCPenny find that email is a great new tool for them to collect leads. With 4.5 million email addresses from customers who signed up to accept email from them, 10 percent of their customer base, they find that they can now target a customer’s buying preferences.

2005 – Small retailers in a small town in Wisconsin, Manitowoc population 34,000, find the Internet keeping their town alive. One business found a third of their business was driven through their website. Another business receives 20 percent of their revenue online. The biggest success is the Fitness Store with Internet business accounting for 75 percent of their sales.

The SBA found that in 2002 61 percent of small companies managed a website and 35 percent sold online.

Many small American cities who where once manufacturing hubs for the country are now changing the types of businesses they run and how they market. The Internet has given them renewed life.

Technorati Tags: 2001, 2005, internet marketing history, JCPenny, Manitowoc

• One of the turning points of Internet Marketing was when Netscape went public (August 9, 1995) and popularized the World Wide Web by exploring its commercial potential. It paved the way for other companies to invest in Internet Marketing. Before then, no one really recognized the huge potential of the Internet as a marketing tool. Even Bill Gates and Steve Jobs publicly declared the impracticality of using the Internet as a marketing tool.
• Another important event in the history of Internet Marketing was the penetration of Broadband Internet (late 2001) in each household. This made browsing easier, and web companies began to develop more content on the Internet that eventually made online advertising more creative, informative, and far more relevant.

Technorati Tags: Broadband, internet marketing, internet marketing history, Netscape, online marketing history