Well written, engaging content is what drives people and search engine crawlers to a website. It has been proven that organic sites get much more traffic than paid sites.
Keyword research, density, proximity as well as Meta tags, URL structure and internal links are all critical to understand as a content writer in concept. It helps to know the background of how the technology works in order to craft a piece that will be successful when being searched for.
Most important is that the writer connects with the audience and pulls readers into the site by writing interesting and informatively; all the technical stuff can be added on as icing.
