Collective Clicks Internet Marketing Blog

The Evolution of SEO

Though there are numerous important dates in SEO history, following I feel are more significant than the others.

Date: Nov 27, 2002 – On this day Yahoo adopted a new method to display search results performed through Yahoo.com. Earlier by paying certain amount to Yahoo, a website could appear at top of the search results page. However, seeing its sinking popularity among internet users, the company was forced to back off on this strategy, and why? Users were not getting relevant results. This increased the complexity of SEO for websites and work of SEO experts.

Date: March 24, 2008 – On this day Google, the god of search engines acquired DoubleClick, a search engine marketing firm. Now one may wonder why a company like Google would enter into a niche which would upset SEO and SEM firms. The answer is obvious, Google knows its indexing secrets, and imagine a SEO firm which knows all the secrets of SEM and SEO. The combination would give rise to a SEO behemoth, which will supersede all of its competition.

Technorati Tags: Google, SEO, SEO history, Yahoo

W3Catalog – Sep 2,1993:

The web’s first primitive search engine W3Catalog was released by Oscar Nierstrasz at the university of Geneva. Oscar wrote a series of Perl scripts that would periodically take the mirror images of the web pages and rewrite them into a standard format to form the basis for W3Catalog. This was the period that made statistics to come up with various SEO methodologies.

Google – Sep 4,1998:

Larry page and Sergey Brin founded Google when they were the students at Stanford University. On this day, Google was considered a first private held company that attracted more people towards search engines. Google plays a major role in developing and implementing the latest SEO technicalities.

Technorati Tags: Google, search engine, SEO evaluations, SEO history

SEO matters when it comes to Google

In February of 2002, the relaunch of google ad-words fixed the overpriced, and inefficient, keywords to make it easier for companies to target, and reach a greater number of customers. This was significant in the world of keywords because it essentially proved their usefulness to the web entrepreneur, showing true evidence for the power of the meticulously chosen words on the virtual page. In January of 1996, Larry Page and Sergey Brin began collaborating on a search engine that had the unique ability to analyze the “back links” that pointed to any specific website. Backrub, which was the name of their search engine, was important to search engine optimization (SEO) because it was the precursor to Google. Without Google, the use of keywords would not be so finely tuned as it is today.

SEO carries considerable benefits for online content writers.

Technorati Tags: ad-word, Google, keyword, search, SEO

In December 1999 there was a slight spike in Internet Marketing, a significant date in Internet Marketing history. During a conference on mortgage and home equity, attendees were exposed to the future of selling their services. They were given a glimpe of what their business could look like if they utilized the Internet to reach their target market. And, they were shown that their clients could be better served by the efficiency and speed of doing business over the web.

In June 2008 there was a deal struck between the two major search engines, Yahoo and Google. The details outlined in this, never before heard of agreement meant that consumers would see Google adverts displayed adjacent to Yahoo listings. It was a bold move by these competitors to open doors to the consumers and move Internet Marketing forward.

Technorati Tags: Decembeer 1999 Conference, Google, interent marketing strategy, June 2008 Deal, Yahoo