Charitable organizations could greatly benefit from SEO. Because charitable organizations rely heavily on donations from individuals, they must be able to reach as many people as possible over the internet. By using SEO, they would be able to increase their search engine presence and likely reach donors who would otherwise be unaware of the organization. Through SEO, organizations would appear through searches not necessarily pertaining to the organization or even charity. Instead, they could utilize corporate sponsors or searches related to the charitable cause to generate their search engine presence. SEO would also help lesser known charities achieve more public recognition over well known charities, thus increasing their donations.
I feel that Charitable Organizations, such as The Red Cross, Salvation Army, and the United Way could greatly benefit fron Internet Marketing. I don’t believe there is any other way, or combination of ways for these organizations to reach the number of people they need to accomplish their goals. Internet Marketing is the most effecient way to focus their efforts toward specific folks, and track the results. In addition, the Internet allows Charitable Organizations to tug at peoples heartstrings, with the kind of imagery you can’t get from traditional marketing ads. Getting their feeling across and making it easy to donate, adds up to increased contributions.
