- Writers Have The Power
Five pieces of advice I would offer when writing an SEO friendly press release are, first to keep it simple. Write in ordinary language, using common words that your customers would use. Highlight or boldly format keywords, making them stand out. Make sure to place key words in the content of the press release as well as in the images. Ensure that key words are included in all headlines and sub-headlines of the press release. Steer customers back to your website with the use of anchor text links. Lastly, write interesting and engaging content. Inform and entertain your reader and they will be more likely to, not only read the entire press release, but click on other related links to learn more.
Technorati Tags: Article Marketing, content marketing, SEO, seo techniques
I own and operate a scented candle company and have expanded my business to the web. I realize, in doing my research, that there are a lot of scented candle companies out there and I need to stand out. I need to make certain that the content in my website uses SEO techniques, in order to create more traffic to my site. I want my potential customers to be able to find my site easily, and get to it quickly. Separately, it’s vital to my business to gain exposure from other directions. I want to make sure that I am linked in various ways, such as through companies that sell complimentary products and even through articles that have been written on scented candles. I know I offer a quality product, I need to make sure the word gets out to as many people as possible, quickly and efficiently.
Technorati Tags: Article Marketing, rich content, seo techniques
Article marketing involves posting keyword-focused articles on article distribution sites that then submit your content throughout their network. The reason this is an important website promotion technique is because some of these article sites have a significant readership following.
Most article submission sites allow you to post your content for free, however some of the paid ones can be more effective. Once published, your content becomes available for all to see, and ideally reuse. When done properly, articles you post on article sites can then become “link bait” for other sites. For example, let’s say you own a business that sells watches. If you or your web content writer write an article about purchasing a nice watch, others who may want to post a blog entry about watches may link to your article, getting increased exposure for your writing and your subject matter, especially if the article site gets a great deal more traffic than your own website, which is common.
Many article sites will allow you to include HTML links in your articles. You can then link your keyword phrase to the page on your website you’re trying to promote for that keyword. This is a highly effective search engine optimization technique so make sure you do adequate keyword research before you begin writing. Others won’t allow you to do that, but they’ll have no problem with you including links in your resource box (your profile or signature information used to let people know who you are), which adds important one-way backlinks to your website.
Even if you have to pay to have articles written for you, it’s fairly inexpensive to have a good article written by a knowledgeable writer. There are many freelance sites on the web that can help you find a writer for a low price. Therefore, article marketing can be a very cost effective means of website promotion for your home business.
Technorati Tags: Article Marketing, collective clicks, content marketing, increase traffic, search engine optimization, SEO
