Websites success lies in SEO
The following are two dates in history that I feel held significance for SEO.
In January of 2001, Allan Dick became Vintage Tub and Bath’s general manager, and savior. Mr. Dick was interested in, and began researching SEO opportunities for his company. Since, implementing SEO techniques, Vintage Tub and Bath has increased their gross revenues by 1700%, turning them into the lead supplier of reproduction bathroom fixtures. This phenomenal increase came about as a direct result of SEO. You can now find Mr. Dick speaking at Search Engine Strategy conferences.
In November 2005, Google implemented a 3-part update program which essentially changed the way websites are ranked. First, the age of your site became pertinent to the ranking. The older the site, the higher the rank. Second, the history of your web pages would now play a role in the ranking of your site. And thirdly, the way back links are counted had a part in higher or lower rankings. The sites with longer standing links carried more weight than new links. Google was attempting to get web owners to utilize their websites more efficiently rather than buying multiple sites and linking them.
