Collective Clicks Internet Marketing Blog

Facebook is a great tool for connecting with customers and building your brand image. Its free and very easy to get started with a Facebook business page. Here are the basic steps to get you going:

1. Go to: http://www.facebook.com/pages/create.php

2. Decide what the best category is for your business.

3. Enter your business/product/brand name and click “Create Page”.

4. At a minimum, you should enter a short description of your company and your website address. This is in the “Add Information To This Page” area. I’d also suggest uploading your logo as the profile picture.

5. Once you have entered in at least some information and a picture, click on your business name in the top left corner and then click “publish this page” to make it live and visible to others.

6. Then, from your new profile page, click “Add to my products”. This way, you become the first “fan” of your company .

Once you have set all this up, the fun part begins. Since you’ve become a “fan” of your business, your friends on Facebook (some of which are likely customers) will see a message in their home page. Something like “Patrick Bedford is a fan of Collective Clicks” will come up on their news feed. This will probably encourage some of your Facebook friends to befriend your business. Then, their friends will see a message, and so on and so on.

If you want to see a sample Facebook business page, you can check out Collective Clicks.  You can even add Collective Clicks as a friend (once you visit the page, click on the “Add Product” link in the right column) to see what a page looks like from the customers stand point.

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