Collective Clicks Internet Marketing Blog

Make your viral videos pop!

If you want to have an effective viral video, there a few things you should always consider. Five of the top things to know include: linking your video to social media sites will boost exposure and increase traffic; tagging your videos appropriately will attract the right audience, while allowing people to find your video in a search; categorizing your video will allow viewers to find you through ‘similar video lists;’ fostering open discourse through the comments feature will extend the interest to a more diversified audience; and finally, form a channel so that people can learn who you are, which will in turn develop your reputation. People will subscribe to your channel, and will be notified every time you post something new.

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Spread the world quickly through the viral network

There are many ways to use viral videos for marketing; two of them are tags and comments. By assigning specific tags to your videos, you will ensure that they pop up in searches, and that people will know that they are interested in it before they play it. Another perk of an appropriate tag is that your video will show up in similar video lists; in other words, people who have expressed an interest in a video that is similarly tagged will see your video pop up in a list once their video has ended. By using the comment feature properly, you will invite open dialogue about your videos. In doing so, you will entice more people to join the discussion, which may reach a wider audience than you initially expected as different comments introduce tangential topics that attract a diversified crowd.

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Forget expensive broadcast networks, you tube is free

The art industry could benefit from viral video marketing by making it easier for young artists to break onto the scene, and by also helping up and coming or even well-established artists spread their name far and wide. Viral videos could spread interviews of the artist, which may facilitate more fans when they hear their perspective. A viral campaign could also allow people share the information with friends directly, instead of recapping an interview or commercial they once heard. Viral videos allow artists to reach more people, much quicker than other forms of marketing. Video marketing will facilitate recognition, and may help the art reach those who might not have heard about it otherwise.

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Image from viral video of 3D dancing baby

Five things to avoid if you want your video to go viral.

1. Upload poor quality video. The very first item on your to-do list should be to create great content. Go the extra mile to record a high-quality video with a great storyline. Poor quality videos are an immediate turn-off and no one will want to forward this to their friends or comment with positive feedback.

2. Make a video that is similar to what others are creating. This may sound like a great plan – others are successful at x or y, so I should do the same. Wrong!

There are millions of videos on sharing sites such as YouTube. Quality is the first barrier that potential viewers encounter. Unique content is the next. If it’s high-quality yet boring or mundane and ordinary, browsers will continue on to another video.

3. Don’t worry about tags or labels. Wrong again! Do worry about tags and labels.

If your video is categorized or labeled incorrectly, or worse yet, not labeled at all, no one will find it. It may be the greatest video since the 3D dancing baby, but being the greatest video content ever created doesn’t mean browsers will magically find it. You have to help them get to your content through correct and smart tagging.

4. Get pissed when people leave negative comments. If people are constantly posting that your content is of poor quality, perhaps you need to consider that as constructive criticism. Additionally, if you’ve created a video that is so compelling, it divides viewers in to “haters” and “lovers”, and it consequently creates a firestorm of comments, consider yourself blessed. Oftentimes, great artists and successful individuals are ones that polarize others.

5. Stay way from channeling. Repeat this to yourself, Channeling is not the enemy. Channeling is my friend. Channeling adds to the uniqueness of your content, it gives you a tool for branding and to group together the content you have to offer. It’s a great tool.

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These five tips will help in creating effective, viral videos.

Viral videos

1. Create quality content – the higher quality your video, the more clearly your message will be conveyed to your audience.

2. Create unique content – stand out, stand apart, stand up. To get noticed in the crowded social media, video-sharing world, you need to present content that is unique and compelling.

3. Tell your story – through tagging, content and labeling, you can quickly and succinctly tell your story. Ride the balance between stuffing too much information in to a short period of time (usually 10 minutes is allotted through video sharing sites) and not clearly stating your brand.

4. Share – Your mom always told you to share, and she was right. Use social media sites like Twitter and MySpace to get your content shared and shared again. Mom would be so proud.

5. Get people talking – The more people talk about your content (whether good or bad), the higher its ranking will be. Encourage people to comment on your content.

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Information Overload

Be aware of things that you should not do when making a video, here are a few suggestions:

.  Do not overload your audience with a long video that could lose the interest of the viewer before they get your message, keep it short.

.  Instead of one long video break up your storyboard into 15-30 second bite-sized clips.

. When selling through your video don’t make it look like an ad unless you are genius at it, people will have a tendency to stop watching it if they immediately think you are selling something. 

.  Be cautious about including commercial or promotional content, people are looking to be entertained first.

. Don’t forget to show your product.  You can get caught up in the wow factor and forget the main point of your video.

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Using viral video features can greatly increase the visibility of your online content.

Viral Video

Using the correct tags and descriptions is the main way you will be found by viewers. The first step towards being viral (after uploading, of course) is to label and place your video in such a way that it will be easily found by your target market. Correctly tagging a video can also assist the content in appearing in the “similar video” sidebar, exposing it to greater numbers of potential viewers.

Advanced-sharing tools allows the video to be shared via social media sites such as Facebook, Twitter or MySpace. These types of sites are rife with shared content which quickly circulates the massive amount of users. Creating great videos that are shared via social media ensure great exposure.

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Effective Dialogue

To effectively market viral videos try these tips:

.  Channeling is an effective was to categorize videos.  Posting in a specific channel for your product will drive traffic to other videos for your brand.

.  Providing a comments area allows for open dialogue, people love to give their opinion and it would provide great feedback.  Take constructive criticism on rebuttal videos.

. Displaying the view count is good to show as it is an indicator of the success of the video and people love to go with a winner.

. Keep clips under 5 minutes, ideally set up a series of clips that are from 10-15 seconds.  People have short attention spans and if you can grab their interest they will look at subsequent clips.

. Make sure the video is interesting, entertaining and even provocative; it has to have the “wow factor” for people to want to pass it on to others.

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Viral Sharing Websites

Taking advantage of viral sharing websites such as You Tube, Google Video, Live Leak and Job Jab would provide a potentially huge audience for marketing a product.  If the video is particularly good it will be forwarded to other people and the amount of exposure is limitless. 

Tags and categories can successfully raise your chances of being found on the Internet when posting your video when done properly and for marketing this can be very advantageous.  By using the ‘similar videos’ box you can gain access to viewers who are viewing another video of similar style and content and yours will be in the sideline.  People love to check out what is similar to what they are already interested in.

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Tin Robby the Robot

For example, I am selling retro space toys.  Many of them wind-up and in order to effectively show their movement a viral video would be a great tool to use for marketing.  A short film of less than 5 minutes would be all I would need to talk about the products available and how the toys operate.  It’s good to show something like this instead of just writing about them as they are very artistic and have a motion component to them.

The video has to move at a good clip, and more than one would be good so as not to pack too much information into one video.  By posting the video on popular viral sharing websites the company would receive enormous exposure world-wide as long at it is categorized properly and can be easily found.

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