Collective Clicks Internet Marketing Blog

Cycle of Internet Marketing

I think the most important aspects of internet marketing are social media, visual media, and real-time traffic monitoring and analysis.

Social media is important because of how well it fits into the budget of any business: if you don’t want to go the free routes of commercial exposure yourself, hire someone to do it. The great thing about is that it doesn’t take much training, and it truly improves the company’s exposure.

These items aren’t ranked in accordance with importance; however, the second significant aspect of internet marketing – in my opinion – is visual media. Along the lines of bang for your buck – nothing beats a low budget video conveying your idea instead of an overpriced advertising travesty. By fixing yourself up with visual media (pictures, videos etc.) you’ll ensure that everyone has something to interest and maintain their attention; perhaps, long enough to make a sale.

Knowing who sees it empowers you, the marketer

The third item is the value of content; by this I mean how much you get out of what you wrote. Spewing empty words and obnoxiously decorative language will force people to lose interest as they trip over five-syllable words, and odd sentence constructions. You may want to impress your audience, you may want to relate to your audience; the beauty of well crafted content is that it will work for itself. What’s great about internet content is that you can actually see what people want to read, and use that knowledge to tighten their focus on whatever you want to tell them. when you are able to know who is watching/ reading/ listening to whatever you are doing, you can extrapolate trends, and learn about your audience. In doing so, you will ensure that they become loyal, once you establish their consistent interest in your work.

So, to reiterate everything; overall, I find that social media, visual media, and the real-time traffic analysis are the most important aspects of internet marketing. Social media allows quick and cheap exposure, visual media ensures that there’s an interest for every type of visitor, and real-time traffic allows the webmaster to concentrate their audience, and learn about their preferences, which could then be incorporated to reflect upon the way business is carried out.

Technorati Tags: analysis, internet marketing, Social Media, traffic monitoring, visual media

Effectively using social media for promoting business

I would like to establish a content writing business in India which caters specifically to companies in realm of finance in America. Social media marketing would be the first SEO strategy I would like to adopt, the reason is, I already know a lot of people in financial writing (who are based in US). Using their connections and contacts, I will connect with more people who will always get references from my earlier contacts. It will be a combination of social media marketing as well as viral marketing. This will help me in procuring more clients for my business thus increasing the revenue streams.

Technorati Tags: content writing, seo strategies, social media marketing, viral marketing

Introduction – Management Consulting:

Management consulting firms are such organizations that provide expertise advise to the organizations to improve their performance, by analyzing the existing problems and develop best practices. I prefer to implement ‘increase the prominence of a webpage’ SEO method for the firm’s website to help with the firm’s overall business strategy.

Increase the Prominence of a Webpage Method:

Using robots.txt file to make instructions for page crawling to work and the below methods  are known as the SEO method to increase the prominence of a webpage.

• Linking multiple pages with the website to lead to the main page
• Increasing the page’s prominence by posting them in social media platform
• Including the contents links and keywords in blogs and articles

Linking the Web Pages:

Main page or ‘Home’ page of the website should have all the important information regarding the service practices the firm is involved. Next important page would be ‘contact us’ page. Apart from using SEO based keywords in the entire website, each page should have links to the ‘main page’ for reference and ‘contact us’ page for further communication to happen. This will help to increase the visits by pull methodology, rank high by the search engine and improve brand visibility.

Quality Content to Save Time and Money:

Search Engine optimization result instantly in reverse broadcast networks. It is important that management consulting firms should have a quality content along with SEO based key words to spread awareness about their services, consultants and other related information. SEO based contents written in different blogs and websites can be linked to the main website to increase the number of visitors. These visitors can also become the potential customers.

Social Media Platform:

Creating account and profile in social media platforms such as linkedin, facebook, twitter and spoke. Surveys can be done via these platforms to increase the visibility among public. These social media platforms can have links to the main websites, so that readers automatically reach the firm for knowing how their consulting needs can be satisfied. Potential customers can also be kept in touch and updated on organizational changes and improvements via these social media platforms.

Conclusion:

Implementing SEO methodology in the Management Consulting firm’s website can help with the firm’s overall business strategy.

Technorati Tags: internet marketing, Link Building, Management Consulting, SEO, Web page

Facebook Marketing Mistakes

Facebook marketing no doubt has taken the world by storm. But as is the case with every other thing, mistakes are bound to happen while attempting something new. Go through the list given below to know some of the most common mistakes committed by Facebook Marketers.

• Putting all Eggs in One Basket

If you have Facebook account, should you also have a Twitter account, a blog or a micro-website? If your answer is no, you are committing a mistake here. This is like putting all your eggs in one basket. Having multiple social media marketing platforms is always a good idea.

• No Separate Profiles

Never mix social and business profiles together. People usually get turned off by a business profile on Facebook. Always maintain a personal and a professional profile simultaneously. Once people are into your personal profile, you can easily pull them towards your business profile.

• No Integration

Integrating various social media marketing platforms is of utmost importance. It is always a good strategy to allow people using different social media platforms to cross reference you on various sites. Facebook is just one platform and you need to integrate others like Twitter, YouTube, and Blogs for effective social media marketing.

• Static Information

Merely creating a profile and letting it go at that point is foolish. If new content is not added consistently, fans or followers are bound to think that you have abandoned the project. Thus adding new content regularly is important.

• Being too Pushy

You need to realize that social media platforms will not work for you if you are just pushing the sales pitches towards the user. Rather you should make efforts in attracting them.

Technorati Tags: facebook marketing, facebook marketing mistakes

Facebook Marketing Tips

There can be bad and ineffective advertising and then there can be good and effective advertising. Advertising on Facebook is no different, and if you don’t want to do it in a former way, follow the tips for Facebook marketing given below –

• Stop Being a Salesman

Advertising on Facebook is not possible without creating a profile. If you want to reach out to a wide audience, at no cost make you profile look like a salesman trying to sell you something or the other.

• Do not be Pushy

People visit websites like Facebook to socialize, and if you try to pitch for your product or service to them, they will straightway ignore you. A more subtle way would to be tell them about benefits of a product or service through wall pasts, videos and links.

• Create Business Groups

Instead of randomly targeting people, try to filter people who would be interested in your product or service. Set up a business group and ask prospective members to refer you to people on their network.

• Join and Help Others

There might other people who like you are trying to promote a business. Networking with them will prove to be fruitful in long run.

• Be Persistent

Your efforts will bear fruits only if you are consistent in them. Do not expect overnight results. Hence, be persistent.

Technorati Tags: facebook marketing, facebook marketing tips

Your base of followers and clients is one of the most valuable assets you will have in social media marketing.

Here are five tips on how to effectively utilize social media outlets like Facebook. Keep your comments limited in order to attract as many people as possible. The goal should be to get users in and signed up as members or supporters of the group or page. Use a variable set of styles when posting on Facebook. Keeping it lively will ensure an intrigued audience. Put all the base information (discussions, videos, pictures etc) on your fan page, since people are likely to spend more time browsing that page the most. Be consistent with your posts, and interact with your supporters to keep them coming back.

All of these names fall into the realm of social media

Technorati Tags: effective, Facebook, Social Media

Targeted Advertising

Facebook has become a darling of social media marketers for no reasons. Compared to Google AdWords, which till now used to rule the roost, advertising features of Facebook not only come cheap, but also are more effective in terms of return on investments. Given below are two Facebook features, which will help you in your business promotions.

Suppose you own a body massage services company in Los Angeles, consider using the following tools for business promotions –

Connection Targeting

This powerful feature of Facebook allows you to get in touch with specific prospective customers without pushing your business promotions on their faces. For example, if your body massage services are specifically targeted towards people in the age group of 25-40, residing in Los Angeles, then this tool will enable you to place your ads on their Facebook homepages in the form of banners, videos, newsfeeds and other things. This feature also allows you to reach people on the connection list of people already members of your businesses fan page.

Radius Targeting

If you think that people visiting Los Angeles for business and leisure purposes are also your target audience, then probably this is the best feature of Facebook to be used. Just specify the radius or cities from which you think your business will emanate and see your business grow.

Technorati Tags: connection targeting, Facebook, facebook features, radius targeting, social media marketing

A properly designed Facebook campaign is invaluable

Here are five things that should be avoided when using Facebook, or other social media outlets: Do not use abrasive, or foul, language as this may offend potential customers, and could cause the wrong type of publicity for your cause or company. Do not be inconsistent, this will lose people’s interest. Don’t write too extensively as people appreciate terse content. Do not clutter your page with overwhelming amounts of media; people that are interest should have the ability to venture deeper. Don’t have several pages for the same thing, you want to consolidate your fan base to make sure that everyone hears what you have to say on behalf of the organization.

Technorati Tags: avoid, Facebook, Social Media

Social Media Marketing

Though social media marketing is being adopted by larger organizations for marketing their products and services, smaller companies also stand to benefit equally from it. For example, if you have just launched body massage services in Los Angeles, social media marketing is the best way to get your word out there. Of course this can be achieved through traditional advertising mediums, but again, that would be too costly. By efficiently using social media platforms like Facebook, Twitter, MySpace and blogs, the word will be out there much more quickly and efficiently.

The primary reasons of you getting benefited the most are as follows –

• Bare minimum advertising costs.
• Exposure to large audience (probably beyond reach of traditional media) in shortest possible time.
• Since body massage services can only be evaluated only after the service is taken, reviews would be genuine enabling you to garner broader client base.

Technorati Tags: Facebook, social media marketing, Twitter

Twitter

Being that you cannot write more than 140 words, you must choose your words carefully and make sure they are compelling. Include links to the company website to pull followers into specific areas you want to share.

Press releases and news articles can be shared if you draw the reader into the website.

A live feed of an event can be streamed via RSS feed to followers. It is important to keep the interest of your readers with fresh ideas and activities.

Invite dialogue, set up an area for comments. People love to exchange ideas, make it inviting for them to do so.

The “communication stream of ideas” is what Twitter is all about, start the flow with the way that you write.

Technorati Tags: SEO, Social Media, twitter marketing