Collective Clicks Internet Marketing Blog

WordPress includes a number of features which make it a useful tool for blog marketing.

WordPress holds a number of advantages for news and business blogs.  WordPress is a free, open-source platform—meaning the software can be used at no cost by a wide variety of users.  WordPress allows for the simple inclusion of images and other media, and at the same time is specifically designed for Search Engine Optimization of content with its All-In-One SEO Pack.  It can also be used to limit who is able to publish blogs with the ability for a unique user login for each user on each site which utilizes the platform.  The ability to limit access of who can publish content where makes WordPress useful for business in that it helps to separate more professional news and business blogs from those which allow any individual with internet access to publish anything in a variety of places on the web.

Technorati Tags: advantages, blogs, wordpress

For any company seeking to advertise using blogs, it is beneficial to seek blogs which deal with products the same as or similar to the kind they wish to advertise.

Blogs can be used as a marketing tool for advertisers seeking a more direct mode of communicating within their advertising campaign to their target audience of individuals interested in a company’s specific type of product or service.  This allows the advertiser more certainty that the type of product they are advertising is consistent with the potential client’s interests, rather than wasting resources for advertising where they will not appeal to the viewer.  Blogs can also be helpful for providing regular updates with information about new products, and by linking to additional resources which can provide the potential client with more thorough information should they want to research the product further before making a buying decision.

Technorati Tags: advertising, blogs, marketing tool

There are many things to consider when Tweeting

There are several things people should keep in mind when writing for Twitter.  Because tweets can only be 140 characters, tweets should be as succinct as possible.  Tweets should also be relevant to the specific goals of the company who owns the account.  Writers should be aware of their posting schedule; too many posts could lead to people unfollowing the account, and too little posts could lead to people losing interest.  Writers need to be aware of the feedback their tweets receive, as these are some of the most direct and concise responses to marketing one can get.  Lastly, writers should be aware of the people trying to engage in dialogue with the account and try to actively engage their followers.

Technorati Tags: Social Media, social media marketing, Twitter, twitter marketing, twitter optimization

Tweet effectively with these tips

While a simple social media tool to use, there are a few guidelines one should follow when using Twitter.  Tweets should be scheduled in a way that does not overwhelm followers’ Twitter feeds.  Tweets should be used to primarily promote positive news and link to any relevant sites.  Twitter can be used effectively as a live reporting tool during events and meetings.  Engaging followers is also a great way to maintain a loyal following; dialogue allows followers to feel included in a company’s mission and culls positive responses.  Tweets should, of course, be used to link to a main site; if people are following a company on Twitter, links to the company’s website will surely be clicked, driving traffic to the site.

Technorati Tags: Social Media, social media marketing, Twitter, twitter marketing, twitter optimization

Twitter marketing is often very simple

One way Twitter can be used as a marketing tool is by using it as a newsfeed for all internal and external news about a company.  Twitter’s format allows news to be disseminated quickly and easily to both followers and casual observers.  This allows a company to supply followers with a steady stream of media attention pertaining exclusive to itself.  Twitter’s privacy settings also allow companies to use the site as a way to offer incentives to followers.  By making tweets private, companies can provide exclusive content or offers to followers, thereby rewarding them for following a company’s account and potentially boasting their number of followers.

Technorati Tags: Social Media, social media marketing, Twitter, twitter marketing

Many social media mistakes can be easily avoided

One thing marketers should do when using social media is avoid making fake pages to promote products.  Being disingenuous can only lead to problems down the line.  Marketers should not try to gather followers with lengthy posts, as people do not use social media for these reasons.  Posts should be brief and try to encourage people to join a page or group.  Marketers shouldn’t stick to one method of posting because it can quickly become boring and turn off followers.  Marketers also shouldn’t be overwhelming with posts; filling up someone’s newsfeed can be distasteful to some.  Marketers should avoid isolating social media sites from one another; some people might not be aware of a Twitter page if they’re on Facebook.

Technorati Tags: Social Media, social media marketing, social media marketing tips

These tips apply to most social media sites

One of the most important tips in effective social media marketing is to appear genuine.  There are many cases of fake profiles being created and exploiting people’s trust, often with poor results in the long run.  Marketing should be kept as concise as possible, as people do not use social media sites for lengthy reports and news.  Marketing should be focused simply on getting people to join a group or page, not selling the entire company, product, or service.  All important information should be relegated to a page or group, and the page or group should be made in a way that encourages viewers to explore the page or group.  Finally, while posting is easy, it can quickly get repetitive and stale.  Posting a variety of content will keep members interested in posts.

Technorati Tags: Social Media, social media marketing, social media marketing tips

Facebook has useful features for marketing

The newsfeed feature on Facebook allows people to see the activities of their friends collected in one place.  These activities include status updates, posted or tagged pictures, joining groups and fanpages, and application activity.  A software company could use the newsfeed to post things like news articles about the company, a count down to a product release, or important things happening within the company.  Photo albums in Facebook are where people can upload an unlimited amount of photos from their collection.  The software company could use photo albums to show people pictures of their products, screenshots of the products while running, or new developments in software.

Technorati Tags: Facebook, facebook marketing, Social Media, social media marketing

All of these sites can be part of multimedia marketing

One of the first tips internet marketers should pay attention to is that most users only skim internet content, so writing should be concise and to the point.  Their multimedia should not be irritating, meaning annoying pop-ups should be avoided.  User interactivity should be used, as it encourages positive responses to the site.  Internet marketers should avoid bogging down the site with items that would slow the loading times.  When adding different multimedia elements, it’s better to go with a subtle approach.  Lastly, the customer’s wants and needs should come before the product or service that is being advertised.

Technorati Tags: multimedia, multimedia marketing, multimedia marketing tips

Pop ups are not your friend!

Internet marketer is to avoid using pop-ups as a marketing technique.  Most internet users find these annoying, and most browsers block them.  An internet marketer should also avoid loading sites with items that would slow down the loading time of the site.  Users are put off by slow-loading sites, and many will navigate away if they encounter a site that takes too long to load.  Sites shouldn’t be overloaded with information, as it comes across as amateurish.  Flashy ads should be used only on other sites, not the home site of marketing campaign.  The site should be built in a way that allows visitors to control any sound or video playing on the site.

Technorati Tags: multimedia, multimedia marketing, tips for multimedia writing