Collective Clicks Internet Marketing Blog

August 6, 1991

WWW is a three letter word that rules the global market today. Berners Lee created the necessary tools for working via web world. On Aug 6,1991, he posted a short summary on the world wide web. For the first time, WWW was made available to the public and made this day as a landmark day for globally connected people network and in turn to internet marketing.

August 9, 1995

Netscape is an organization that made internet publishing and marketing easier in early 90‘s. Its shares went public on Aug 9, 1995 making a 23 year young Marc Andreessen worth $100,000,000. This created an internet boom, entrepreneurs and employers started looking deeply and eagerly towards internet marketing.

Technorati Tags: August 6 1991, August 9 1995, internet marketing history, Netscape, WWW

Special moments in Internet Marketing history:

2001 – Retailers like JCPenny find that email is a great new tool for them to collect leads. With 4.5 million email addresses from customers who signed up to accept email from them, 10 percent of their customer base, they find that they can now target a customer’s buying preferences.

2005 – Small retailers in a small town in Wisconsin, Manitowoc population 34,000, find the Internet keeping their town alive. One business found a third of their business was driven through their website. Another business receives 20 percent of their revenue online. The biggest success is the Fitness Store with Internet business accounting for 75 percent of their sales.

The SBA found that in 2002 61 percent of small companies managed a website and 35 percent sold online.

Many small American cities who where once manufacturing hubs for the country are now changing the types of businesses they run and how they market. The Internet has given them renewed life.

Technorati Tags: 2001, 2005, internet marketing history, JCPenny, Manitowoc

In December 1999 there was a slight spike in Internet Marketing, a significant date in Internet Marketing history. During a conference on mortgage and home equity, attendees were exposed to the future of selling their services. They were given a glimpe of what their business could look like if they utilized the Internet to reach their target market. And, they were shown that their clients could be better served by the efficiency and speed of doing business over the web.

In June 2008 there was a deal struck between the two major search engines, Yahoo and Google. The details outlined in this, never before heard of agreement meant that consumers would see Google adverts displayed adjacent to Yahoo listings. It was a bold move by these competitors to open doors to the consumers and move Internet Marketing forward.

Technorati Tags: Decembeer 1999 Conference, Google, interent marketing strategy, June 2008 Deal, Yahoo

I would like to put up a fast food restaurant that offers different kinds of burgers.
• For traditional marketing, I would use TV advertisement to promote my burgers. I would consult advertising experts to come up with a jingle that would appeal to the people to ensure product retention. Aside from this, I would also put up giant billboards on strategic locations to ensure product visibility.
• For Internet Marketing, I will put up a website where online ordering is also possible. I will utilize search engine marketing to increase my website traffic and make sure it’s the first thing to show up in the Google page when people search for “burger restaurant” or “fastfood burger”. Also, I will utilize social marketing sites such as Facebook and Twitter. I will create a fan page on Facebook where people can share comments and suggestions on my restaurant. I will then use Twitter to promote new products and promos.

Technorati Tags: internet marketing, internet marketing benefits, Internet Marketing for Restaurants, Internet Marketing Versus Traditional Marketing

• One of the turning points of Internet Marketing was when Netscape went public (August 9, 1995) and popularized the World Wide Web by exploring its commercial potential. It paved the way for other companies to invest in Internet Marketing. Before then, no one really recognized the huge potential of the Internet as a marketing tool. Even Bill Gates and Steve Jobs publicly declared the impracticality of using the Internet as a marketing tool.
• Another important event in the history of Internet Marketing was the penetration of Broadband Internet (late 2001) in each household. This made browsing easier, and web companies began to develop more content on the Internet that eventually made online advertising more creative, informative, and far more relevant.

Technorati Tags: Broadband, internet marketing, internet marketing history, Netscape, online marketing history