Collective Clicks Internet Marketing Blog

Wordpress: a blogging site that gets straight to the point

WordPress is great for blogging because of it’s simplistic formulation of relatively complex tasks; in other words, when someone establishes a blog with WordPress, they will have access to a very powerful tool, enabling them to customize a website with minimal confusion. WordPress offers the novice a chance to learn, which only naturally develops into a level of proficiency that they may have never reached otherwise. A WordPress blog is convenient enough for those who aren’t that in-tuned with the inner workings of the world wide wed, and suitably sophisticated enough to impress even the few who actually see in zeros and ones.

Technorati Tags: blog, wordpress

Blogs are cheap, and prevalent advertising space

A blog could be used as a marketing tool in several ways. Two of the greatest aspects of a blog are it’s natural immersion in social media, and how inexpensive it is to launch an marketing-campaign that surrounds one that is well-established. A blog offers a simple way to get connected through the wide world of social media; where everyone meets everyone through everyone. In conducting an internet-based ad campaign, the marketing is accomplished by attracting people to the blog, where they could get information about the company, and possibly purchase their product. All of this is relatively cheap to accomplish, since many of the most popular social media sites (i.e. facebook and twitter) are absolutely free of charge.

Technorati Tags: blog, marketing tool

A blog isn't expensive, even for a company with a lower budget

A company in the car industry could benefit from maintaining a blog because it would offer them a more substantial connection with their audience. Instead of blind-sighted television and radio ad campaigns, which fail to interact with the customer, a blog would offer a smarter, more efficient way to contact potentials, while maintaining strong customer loyalty. Offering specials to customers, and providing up-to-date news regarding all things having to do with their vehicles (whether it’s an unveiling or a recall), a blog is a cheap way to reach a wider audience. Customers would benefit from a company that is highly accessible, and more oriented toward the every-person rather than a specifically targeted population.

Technorati Tags: blog, car industry

Introduction:

Content is King. I do agree with this memo or an argument – whatever term one wants to call it. Quality content with proper SEO usage only can make the visitor read the full article and use it for achieving their goal, be it buying a product or enhancing the knowledge.

CONTENT IS KING

Appeal to the target audience:

Article that is written with SEO based content for geo-marketing can target audience globally or locally as the web master / business owner wishes. Depending on the marketing methodology one uses and the customer area one wants to focus on, Content can act like a King to rule the marketing world.

Repeat visitors:

Content should meet the below basic criteria to gain repeat visitors and in turn more business.

• Original, different and unique
• Relevant information for what it was written for
• Appealing, interesting and informative
• Updated information in line with the global changes

Conclusion:

If the content strategy is neglected, the website and so the business will fail within a year of building the same. Not only the search engines love contents, visitors read the websites for contents that are informative and help to meet their need. So Content is King.

Technorati Tags: content is king, content marketing, content strategy, repeat visitors, seo tips

Information Overload

Be aware of things that you should not do when making a video, here are a few suggestions:

.  Do not overload your audience with a long video that could lose the interest of the viewer before they get your message, keep it short.

.  Instead of one long video break up your storyboard into 15-30 second bite-sized clips.

. When selling through your video don’t make it look like an ad unless you are genius at it, people will have a tendency to stop watching it if they immediately think you are selling something. 

.  Be cautious about including commercial or promotional content, people are looking to be entertained first.

. Don’t forget to show your product.  You can get caught up in the wow factor and forget the main point of your video.

Technorati Tags: internet marketing, SEO, Social Media, viral video

Introduction:

Search Engine Optimization(SEO) is the mantra used by all internet marketing writers. Contents need to be SEO friendly, so that it can reach target audience and give a way to repeat visitors. This article will help to understand the four step process on how to write SEO content friendly articles for the websites

Process:

SEO process

Writing a SEO content friendly article becomes easier and quicker when you have a 4 step process in place before creating it.

1. Key word prominence: Using 2-3 keywords, one single word being a main keyword all through the article. This includes title tags, article headline, sub headings, tags, metadata, and page description. Keywords can be chosen using tools like Google Adwords.
2. Keyword Proximity: Using the primary keyword as the first word or phrase in the headline, URL and page title will help to increase the pagerank.
3. Keyword Frequency: Using too many keywords will knock the visitors away and there are chances search engines consider the article and so the webpage as ‘spam’. Consider using the main keyword not more than 3-4 times, sub keywords 1-2 times through out the article.
4. Keyword Density: Using the keywords all through the article is important. Bulking keywords in a single paragraph will make it look like ‘spam’

Conclusion:

It is important to understand the usage of keyword tools,rules and calculation methods to write your article with SEO friendly contents.

Technorati Tags: Key word prominence, Keyword Density, Keyword Frequency, Keyword Proximity, SEO, seo strategies, seo techniques, seo tips

Effective Dialogue

To effectively market viral videos try these tips:

.  Channeling is an effective was to categorize videos.  Posting in a specific channel for your product will drive traffic to other videos for your brand.

.  Providing a comments area allows for open dialogue, people love to give their opinion and it would provide great feedback.  Take constructive criticism on rebuttal videos.

. Displaying the view count is good to show as it is an indicator of the success of the video and people love to go with a winner.

. Keep clips under 5 minutes, ideally set up a series of clips that are from 10-15 seconds.  People have short attention spans and if you can grab their interest they will look at subsequent clips.

. Make sure the video is interesting, entertaining and even provocative; it has to have the “wow factor” for people to want to pass it on to others.

Technorati Tags: internet marketing, SEO, Social Media, viral videos

Introduction:

To be successful in their writing career aspiring SEO content writer should know the below technicalities behind Internet Marketing writing. This article gives 3 Tips to an aspiring SEO content writer to become successful in their writer career

3 Tips to an Aspiring SEO Content Writer

Find a right keyword:

Ensure you use the keyword search tools like ‘Google Adwords’, to select the main and sub key words. 1 main keyword can be accompanied by 4-5 sub keywords for an article that contains 400-500 words.

Keyword Rules:

Understand the technicalities behind rules such as keyword prominence, keyword density, keyword proximity and keyword frequency to better using them in the articles

Continue Learning:

It is very important to continue learning and keep updated on the latest happenings in the ‘SEO’ world.This will help to keep the websites updated, so that it can attract more visitors.

Conclusion:

It becomes very important to follow these tips since this field has huge involvement of customer satisfaction and success of various stakeholders such as you as a writer, your customer as a webmaster, main customers as visitors.

Technorati Tags: benefits of SEO, SEO article writer, SEO content writer, SEO content writers, seo techniques, seo tips

Affiliate Marketing

When engaging in Affiliate Marketing, you should try to avoid these 5 pitfalls:

1. Don’t be sneaky: There’s nothing that angers a potential customer and ensures they won’t return to your site or engage in business with you like tricky marketing. Affiliate marketing offers certain opportunities for shady alliances. Don’t be tempted to go down this route. Though slightly easier at times, shady marketing techniques never pay off is sustained dividends. 

Technorati Tags: Affiliate Marketing, Five Affiliate Marketing Pitfalls, internet marketing

Blog

These five tips will help you maximize the effectiveness of your blog, increase clicks, return rates and eventually, your brand.

1. Get seen, be visible. Know how to use keywords and other SEO techniques to be on the top of SERPs (search engine results pages). If no one can find your blog whether intentionally, or by accident, nothing else matters. If a tree falls in the forest, but no one reads your blog, does it really exist?

2. Build your reputation. Through some of the following tips, we’ll show you how to build and maintain your blog’s reputation. Once you’ve used the right keywords and other techniques to be seen, you want to keep your readers and engaged and interested enough to return on a regular basis. The main way to do this is to build the reputation of your blog through the following techniques.

3. Keep it current. If a reader lands on your blog and finds content from last year, they can infer one or more things: You don’t regularly maintain your blog, nothing new is going on with your brand and/or company, you don’t have insight in to current trends or news, and worst, that you have abandoned your blog altogether. Posting regular content lets the reader know this is a living, breathing blog. Backdating is not the answer because the lapse in time can not be undone by uploading old content after the fact.

4. Keep it interesting. While it is important to regularly upload content, it is also important that the content is “read-worthy”. Talking about Bob-from-Accounting’s birthday is not “read-worthy”. Talking about how your vehicle was featured in the latest action flick is. If you’re bored typing it, they’ll be even more bored trying to read it.

5. Keep it interesting. Through varied content, links and allowing comments, your blog takes on life. When a reader lands on your blog, they see a wealth of information and activity, and this is what will keep them coming back and referring others to you.

Technorati Tags: Blog Marketing, blog writing tips, internet marketing, Tips Effective Blog