Reap the benefits of a well-crafted press release
When preparing, writing and distributing a SEO press release make sure you write naturally, in simple easy to read language.
. Know your keywords ahead of time; they will help craft the article. Using keyword optimization throughout the piece will help search engines pick up these important parts of your press release.
. Hyperlinks and bold formatting in critical keywords will help make them stand out to your reader. Linking will give your reader additional information if they want to know more about the company.
. Use keywords in the headline and sub-headings, keeping the keywords at the beginning of the title. Keywords in the body of the press release should be close to the headline.
. Anchoring text links within the most important text words will bring readers back to the main web site.
. Keep readers engaged; optimize the first 250 words of the press release. Make them want to click through your links to get more information. Craft a great press release with a specific angle and know what will capture the attention of your audience.
