Get people to read your press release.
What is the difference between an SEO press release and a traditional press release?
A traditional press release is written with news editors in mind. These releases focus on creating copy that is newsworthy and able to be adapted to broadcast or print news.
An SEO press release, while still focused on being newsworthy, must also take in to account SEO practices to be considered successful or useful web copy. These practices include keyword research, inclusion of keywords, and the knowledge that the release is readable by the end user, not just the news gatekeepers (i.e., editors).
