Doggy sweater.
Doggone Cute is a fictitious doggy clothing company. They conduct 100% of their customer-facing business online, but their website is woefully out of date and difficult for customers to find. This company needs SEO friendly content like a dog needs a purple turtleneck sweater. Well…you get the point.
Doggone Cute would benefit from SEO friendly content in the following ways. Could your website also benefit from SEO?
SEO-centered content focuses on the keywords a person may enter in to a search engine, such as “Doggy sweater”. The person typing this search in to Google or Yahoo is likely looking to shop for, and buy, a doggy sweater. This is exactly the type of potential buyer that Doggone Cute should be targeting. But how to do it? Each page, and all its various bits and pieces, should be focused on getting that person to the Doggone Cute website, and the way to accomplish this is through SEO friendly content.
A website should be clearly laid out and easy to search, both for website crawlers, and visiting customers. If the site is confusing or irrelevant, crawlers and shoppers will leave. SEO guidelines direct the website’s writer to create copy that is easy to read and search. At the same time, if the writer focuses on being informative and compelling, success is virtually guaranteed.
