As an Internet Content Writer it is critical to understand the ways of the Internet in order to market oneself for publishing opportunities, to find contracts, or to know how to reach the market you intend to sell to.
Internet marketing is also an important tool for doing research. A writer should have their own website and an understanding how SEO and SEM work. They would have a great advantage in being more visible on the Internet.
Social networks like Facebook, Twitter, LinkedIn and YouTube also play a big role in reaching a specific audience or just getting exposure. This type of networking is not easily measured, however, but is still a good idea to stay connected with people in your field.