Great press releases are newsworthy.
The three most important processes in preparing writing and/or distributing press releases are:
1. Ensure the topic is newsworthy. The content must be reworked in a way that ensures newsworthiness to the reader. A press release shouldn’t simply read as a piece of marketing, though that is its purpose. It should read like a news article.
2. Know the audience – a traditional press release must be written in way that speaks to editors and news gate keepers. The press release must answer the “who, what, when, where and why” questions that every news story answers.
3.Use outlets that can get the press release in front of the right readers.
