The News Feed feature of Facebook is one which can prove a useful tool for charity organizatons.
Two particular Facebook features which can be useful for a charity organization are the Fan Page and the News Feed. The Fan Page provides a direct mode through which a charity organization can establish a network of its base of volunteers and supporters. This can be an especially effective way to gain visibility when a member of the organization’s fan base displays a link to the Fan Page for that organization on their profile page, which in turn can be seen by all of that person’s friends when they visit his or her page. The News Feed can also be effective because it can bring additional visitors who may not see the page displayed on a particular person’s profile, but will be drawn to the page out of curiosity when they see a snippet on the News Feed that one of their friends has become involved in the cause.
