A properly designed Facebook campaign is invaluable
Here are five things that should be avoided when using Facebook, or other social media outlets: Do not use abrasive, or foul, language as this may offend potential customers, and could cause the wrong type of publicity for your cause or company. Do not be inconsistent, this will lose people’s interest. Don’t write too extensively as people appreciate terse content. Do not clutter your page with overwhelming amounts of media; people that are interest should have the ability to venture deeper. Don’t have several pages for the same thing, you want to consolidate your fan base to make sure that everyone hears what you have to say on behalf of the organization.
