For some products, such as video games or movies, a small trailer clip may be enough to draw the curiosity of a potential customer.
Video is fast becoming a commonly used tool for effective multimedia marketing on the internet. An example of an effective video advertisement would be one placed on a highly visible part of a web page, which would queue up its visual content on its own when the user lands on the page, but would require user input to activate audio or lead them to a selected part of the ad to learn more about what they might specifically want to know about the product. The visual content should be used to draw the attention of the visitor, but it should be recommended that any audio remain silent until user activation. The reason for this is: if the audio starts blaring every time the user clicks the page and requires user input to shut it off, it will more likely have the effect of annoying the user in the way a pop-up ad would rather than drawing in the user.
