A dog breeder would benefit from effective multimedia on their website because it would enable them to display their dogs to the public rather than just the people who show up to their shop. By using still photographs of the dogs, they could show would-be customers exactly what they have to offer. With video footage, the dog breeder – who may specialize in producing agility dogs – could have some examples of how well their dogs perform in competition, and how well they behave around people and fellow canines. These two forms of multimedia would quickly prove themselves as highly effective tools for helping the breeder gain more customers, while also helping them to propagate a positive reputation in a dog-eat-dog world.

