Twitter can offer a lot of marketing benefits
A music label could substantially benefit from using Twitter. There are many things that could be posted using Twitter’s simple format: new bands signed; news and reviews of albums released by the label; tour dates of bands signed to the label; and news related either directly or indirectly to the label. Bands signed to the label could also provide updates through the label’s Twitter account. It would also provide the label with an easy platform to interact directly with fans through @ replies. This would allow questions and comments to be received easily, and rapid, personalized responses to be given.
