Some potential customers of MLB.TV might want to know that the Premium service offers the ability to watch multiple simultaneous games in high definition for $5 per month more than the basic service.
Let’s say we are put in charge of designing an interactive multimedia web promotion for MLB.TV (a paid subscription service which allows users access to Major League Baseball telecasts across the country). What are some things that a potential customer would want to know? Some new users may simply want to get a basic idea of the how the rates work and the benefit they will get out of the service. Some may be interested in the advantages of buying a season-long subscription over a month-to-month plan. There may be others still who would be interested to learn about the benefits of subscribing to MLB.TV Premium versus the regular MLB.TV service to find out if the extra features are among those for which they may find it worth their while to pay a little extra. In this case, it would be advantageous to possibly feature a short video clip where it can be seen on the page, which would be followed by an interactive menu that, depending on which option the user selects, would lead each of these potential customers to the page where they can find the specific information that they want to know before making their decision to sign up for the service.
