Pop-up ads are a classic approach to avoid in web advertising. They have become notorious for their annoyance factor, and most current browsers now block them.
In designing a multimedia advertisement to visibly stand out on a web page, it is crucial that an internet marketer know which approaches add to the appeal of their promotion and which to avoid that would serve to annoy or drive away site visitors. A classic approach to avoid would be the pop-up ad. Pop-up ads have become so notorious for annoying users and interfering with browsing that many web browsers are now designed to block them out. Another potentially annoying approach when dealing with multimedia advertising would be an ad which blasts its audio loudly every time the page loads, and even moreso when the ad appears on every page of the site. While this kind of approach may be a good way for visitors to notice the presence of the ad, the fact that it serves to annoys the visitor at first impression has a highly counterproductive effect when it comes to appeal. In a similar fashion, those aggressive approaches in which the advertiser throws everything in their arsenal in the user’s face and do not make an impression other than annoying or superficial do not help to pique the curiosity of potential clients in most cases.
