Pay-per-click adds incentive for your affiliates to help promote your product or service.
One way in which affiliate marketing can be used as an effective marketing tool is through what is known as “pay per click”. “Pay per click” is a mode through which the web site which hosts a company’s advertisement receives payment from that company for every visitor who arrives on the company web site by clicking the advertisement on the affiliate site.
Another way in which affiliate marketing can be an effective marketing tool is by offering selective rates for certain products or services through affiliates. An example of this could be a discount travel offer for a hotel, resort or casino business offered through a company such as Travelocity or Expedia.
