- Writers Have The Power
Five pieces of advice I would offer when writing an SEO friendly press release are, first to keep it simple. Write in ordinary language, using common words that your customers would use. Highlight or boldly format keywords, making them stand out. Make sure to place key words in the content of the press release as well as in the images. Ensure that key words are included in all headlines and sub-headlines of the press release. Steer customers back to your website with the use of anchor text links. Lastly, write interesting and engaging content. Inform and entertain your reader and they will be more likely to, not only read the entire press release, but click on other related links to learn more.
