Add Article Marketing to your SEO campaign
Article marketing involves posting keyword-focused articles on article distribution sites that then submit your content throughout their network. The reason this is an important website promotion technique is because some of these article sites have a significant readership following.
Most article submission sites allow you to post your content for free, however some of the paid ones can be more effective. Once published, your content becomes available for all to see, and ideally reuse. When done properly, articles you post on article sites can then become “link bait” for other sites. For example, let’s say you own a business that sells watches. If you or your web content writer write an article about purchasing a nice watch, others who may want to post a blog entry about watches may link to your article, getting increased exposure for your writing and your subject matter, especially if the article site gets a great deal more traffic than your own website, which is common.
Many article sites will allow you to include HTML links in your articles. You can then link your keyword phrase to the page on your website you’re trying to promote for that keyword. This is a highly effective search engine optimization technique so make sure you do adequate keyword research before you begin writing. Others won’t allow you to do that, but they’ll have no problem with you including links in your resource box (your profile or signature information used to let people know who you are), which adds important one-way backlinks to your website.
Even if you have to pay to have articles written for you, it’s fairly inexpensive to have a good article written by a knowledgeable writer. There are many freelance sites on the web that can help you find a writer for a low price. Therefore, article marketing can be a very cost effective means of website promotion for your home business.
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