Collective Clicks Internet Marketing Blog

Facebook Marketing Mistakes

Facebook marketing no doubt has taken the world by storm. But as is the case with every other thing, mistakes are bound to happen while attempting something new. Go through the list given below to know some of the most common mistakes committed by Facebook Marketers.

• Putting all Eggs in One Basket

If you have Facebook account, should you also have a Twitter account, a blog or a micro-website? If your answer is no, you are committing a mistake here. This is like putting all your eggs in one basket. Having multiple social media marketing platforms is always a good idea.

• No Separate Profiles

Never mix social and business profiles together. People usually get turned off by a business profile on Facebook. Always maintain a personal and a professional profile simultaneously. Once people are into your personal profile, you can easily pull them towards your business profile.

• No Integration

Integrating various social media marketing platforms is of utmost importance. It is always a good strategy to allow people using different social media platforms to cross reference you on various sites. Facebook is just one platform and you need to integrate others like Twitter, YouTube, and Blogs for effective social media marketing.

• Static Information

Merely creating a profile and letting it go at that point is foolish. If new content is not added consistently, fans or followers are bound to think that you have abandoned the project. Thus adding new content regularly is important.

• Being too Pushy

You need to realize that social media platforms will not work for you if you are just pushing the sales pitches towards the user. Rather you should make efforts in attracting them.

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SEO can be a valuable tool to gain visibility in the result pages of major search engines.

SEO is a valuable tool for businesses in today’s market because it is a crucial component to increasing the visibility of the company or product website in Search Engine Results which helps to drive a larger volume of traffic to one’s website.  SEO is seen as a more effective marketing method when it comes to Search Engine Marketing because it has been shown that individuals who use search engines are 3.5 times more likely to follow a link displayed within the organic results the search engine generates than a sponsored result.  It has also been shown to drive traffic to sites in a more lasting flow than does a paid advertisement or sponsored link.

Technorati Tags: marketing, search engine optimization, search engine results, SEO

Facebook Marketing Tips

There can be bad and ineffective advertising and then there can be good and effective advertising. Advertising on Facebook is no different, and if you don’t want to do it in a former way, follow the tips for Facebook marketing given below –

• Stop Being a Salesman

Advertising on Facebook is not possible without creating a profile. If you want to reach out to a wide audience, at no cost make you profile look like a salesman trying to sell you something or the other.

• Do not be Pushy

People visit websites like Facebook to socialize, and if you try to pitch for your product or service to them, they will straightway ignore you. A more subtle way would to be tell them about benefits of a product or service through wall pasts, videos and links.

• Create Business Groups

Instead of randomly targeting people, try to filter people who would be interested in your product or service. Set up a business group and ask prospective members to refer you to people on their network.

• Join and Help Others

There might other people who like you are trying to promote a business. Networking with them will prove to be fruitful in long run.

• Be Persistent

Your efforts will bear fruits only if you are consistent in them. Do not expect overnight results. Hence, be persistent.

Technorati Tags: facebook marketing, facebook marketing tips

Your base of followers and clients is one of the most valuable assets you will have in social media marketing.

Here are five tips on how to effectively utilize social media outlets like Facebook. Keep your comments limited in order to attract as many people as possible. The goal should be to get users in and signed up as members or supporters of the group or page. Use a variable set of styles when posting on Facebook. Keeping it lively will ensure an intrigued audience. Put all the base information (discussions, videos, pictures etc) on your fan page, since people are likely to spend more time browsing that page the most. Be consistent with your posts, and interact with your supporters to keep them coming back.

All of these names fall into the realm of social media

Technorati Tags: effective, Facebook, Social Media